Not long after the controversy caused by the mass production of "assembly line princess" in scenic spots, the national wind travel photography industry has quietly spread out in scenic spots all over the country. Compared with the online discussion, which caused a bit of a stir, people are still struggling to sacrifice experience in favor of assembly-line beauty, offline consumers are more calm, they quickly accept this new thing, dress up with national characteristics of clothing and makeup, linger in the iconic scene in the scenic spot, and record the spirit of the moment with the camera. This is the most vivid presentation of travel photography in the present.
Travel photography is not a new thing, but in the usual context, it is more associated with wedding photography, etc., at present, travel photography has shown a different face, it has jumped out of the traditional fixed audience, and gradually developed into a popular business model, showing no small potential in the development of boosting the cultural tourism industry. How to change from a hot moment to a long-term attraction, there is still a long way to go for national wind travel.
Not a side project, but the main purpose
During the Mid-Autumn Festival and National Day holiday, tourists wearing Hanfu can be seen everywhere in large and small scenic spots in Jinan. Every time they arrive at a network red photo spot, they stop to take photos, and the photographers of their peers point out hand by hand. Rich photography experience lets them know what kind of posture and Angle to take better results. Such scenes are becoming more and more common in scenic spots across the country.
In the ancient city of Pingyao in Shanxi Province, it is the "young grandmother of Jin Shang" who is wearing the dress of Han women in the Qing Dynasty. The characteristic hairpins of Quanzhouð« » Pu village exploded under the support of the star effect, and became a necessary experience for tourists to come here In Guizhou Qianhu Miao Village, the most eye-catching is of course a group of local dress into the "Miao girls"; Dunhuang Singing sand Mountain Crescent Spring scenic spot, "Dunhuang princess" competing; Then to the west of the ancient city of Kashgar, we came to the main site of the "Princess of the Western Regions"... Consumers and shops are unspoken, the national wind travel film in the most suitable scene to grow better, the travel industry and scenic spots thus produced a strong adhesion - to experience a specific national wind travel film, not to get these most matched scenic spots pure enough.
As a result, various main characteristics of national clothing rental shops and experience pavilions, each attached to the core scenic spot without disturbing survival, showing a prosperous situation. According to the analysis of relevant industry reports, the current travel auction has become a separate market in the cultural tourism industry, the market size is still gradually expanding, and the market size is expected to reach nearly 40 billion yuan this year.
Nowadays, under the dissemination of new media platforms such as short videos, national wind travel photography has also allowed many scenic spots to find their own selling points. The national wind tourism, which itself grows up in the scenic area, has become a living sign at this time and began to feed the development of the scenic area. The example of a scenic landmark being captured by a national wind tour has become more and more common. With the Dunhuang flying photo "out of the circle" on the Internet, one after another on the major platforms of the hot search, Mingsha Mountain Crescent Spring scenic trip has become a highlight of Dunhuang tourism. Public data show that the number of tourists buying tickets in the Crescent Spring scenic spot of Mingsha Mountain this year has broken the highest record in the past year, which is not unrelated to the explosive fire of Dunhuang wind tour. For many tourists, ethnic photography is not even a side-by-side project, but has become the main purpose, to enjoy the beautiful scenery is of course also important, but they pay more attention to whether the camera records those beautiful moments.
Support for the long-term development of cultural tourism industry
Whether it is actively aimed at or along the trend, national wind travel photography is becoming a new growth point for the development of cultural tourism industry in many places. The Chinese Korean Folk Park in Yanji, Jilin Province, opened in 2012 as a way for visitors to experience Korean folk customs, but it has never been popular, let alone mentioned on the Internet. Until the last two years, with Yanji becoming a network red city, the existence of the Korean folk park has been rapidly improved, and the folk experience park has become a network red photo card place in the positioning of the public.
Frankly speaking, Yanji's own tourism resource base is not rich, it can be an unknown border town into a black horse level of tourism city, ethnic, exotic these strong labels are the most prominent characteristics. In addition to the highly distinctive Korean cuisine, wearing Korean costumes to take photos in the folk garden and leaving a group of photos bearing travel memories is an indispensable part of many tourists' trip to Yanji. Thanks to the trend of national wind travel, the Korean folk Garden jumped into the tourists' vision and became a strong role of Yanji cultural tourism industry.
But at the same time, the Korean folk park that seems to lack other attractive points is also soon facing the question of becoming a "photo studio", which makes many people worry that a single national wind tourism industry, although it detonates the tourism fever in the short term, may not be enough to become the support for the long-term development of the cultural tourism industry.
It is undeniable that the trend of ethnic travel photography shows that tourists' requirements for travel experience are no longer satisfied with just taking a tourist photo, but the pursuit of integrating into the local culture from the clothing and makeup, leaving a unique memory. From the perspective of improving the quality and upgrading of tourism products, tourists need the existence of national wind travel photography industry. However, concerns about the national tourism industry are not redundant, because the current national tourism industry still has a variety of criticisms, in fact, the customer experience is not very good.
Search for relevant keywords on social platforms, and bad reviews of ethnic travel films can be found everywhere: Makeup and clothing are too similar, taking photos is like AI changing faces, only to sacrifice the play experience between various photo points, service quality and higher prices do not match, "RIPS off" phenomenon frequently, and tourists who flock to a limited number of online red photo points make the carrying capacity of the scenic spot itself beyond the limit... Looking at the major scenic spots across the country, the mix and match of national costumes and scenic spots are also relatively common. The "Princess of the Western Regions" in Suzhou gardens and the "Girl of Xishuangbanna" in White Horse Temple appear to be somewhat noncoherent, and can also be used as a microcosm of the current situation of the chaotic travel photography industry.
How to truly empower the cultural tourism industry
How to make the national wind travel film more effectively empower the cultural travel industry and test practitioners more efforts. Many scenic spots have looked at the potential of national wind travel and consciously made some adjustments, such as adding more punch points inside the scenic spot, but these actions are obviously not enough.
In order to make the national wind tourism auction become a long-term development industry rather than a business limited by a single scenic spot, in the final analysis, it needs to provide more options locally. Take Yanji's Korean folk Garden as an example, relying on a Korean folk garden alone, whether it is tourists or travel practitioners to display space is far from enough. Therefore, although it seems to be the development of the tourism industry, it is actually the core issue of the development of the cultural tourism industry that is tested at a deeper level. This requires that the local not only need to have the ability to operate the Internet celebrity attractions, but also have the ability to recreate the Internet celebrity attractions. Because only by relying on enough scenes, the national wind travel shooting has room to spread out.
As the ancient capital of thirteen dynasties, Xi 'an has been at the forefront in this regard. This is due to its rich enough historical and cultural sites, but also from the continuous update of the Internet celebrity landmark. On the basis of the original popular scenic spots, Xi 'an has shaped the theme street of the 12th hour of Chang 'an, which exploded last year. Based on the movie and TV series IP, it restores the city street of the prosperous era of the Tang Dynasty, attracting many tourists wearing Hanfu to experience immersive tourism.
Returning to the tourism photography industry itself, it is necessary for scenic spots and relevant practitioners to combine local characteristics, give play to their own advantages, organically combine national costumes, tourism photography and tourism route design, etc., and create tourism products with more distinctive themes. On the basis of providing high quality and value for money services, accelerating iteration and innovative services is the attitude that should be adopted to promote the long-term development of the travel industry.
National wind travel photography seems to be a small industry, but it can also stir the development of cultural travel industry. Only by allowing scenic spots to produce films, tourists to appear on the camera, and scenic spots to have more opportunities to appear, can the development of cultural tourism industry burst out more possibilities.
