In the recent Mid-Autumn and National Day Festival, tourists from all over the country continue to stream, and rural tourism continues to "heat up". Various localities have taken multiple measures to improve service quality and expand tourism formats, providing tourists with a rich travel experience.

Rural B&B 'hard to find'

According to the "Mid-Autumn Festival and National Day Tourism Summary Report" released by Ctrip, during the National Day Holiday period, the country's rural tour hotel orders increased by nearly 1 times compared with the same period in 2019, and more than 4 times compared with the same period in 2019. Among the rural tourism crowd, the "post-90s" accounted for 30%, becoming the fastest growing consumer group. Beijing, Hangzhou, Guangzhou, Shanghai, Suzhou, Huangshan and other surrounding areas of the countryside become more popular rural tourism destinations. Ctrip holiday farm B&B orders increased by more than 155% year on year, Sichuan Jiuzhai, Anhui Jinzhai, Guizhou Bijie, Fujian Chixi, Henan Anyang Linzhou, Xinjiang and other places farm B&B "one room is difficult to find" situation.

With the characteristics of niche and difference, boutique B&Bs accurately match the diversified choice needs of young people and inject more vitality into the rural tourism market.

"During this year's 'Double holiday', rooms at Kun Yun Residence, Yeziwan Resort, Banjiang Hidden Residence, Tiancha Garden and other boutique B&Bs in Anhua County have been fully booked, with many guests even booking half a month in advance." Hunan Yiyang City Anhua County cultural tourism department responsible person said.

Fuxin City in Liaoning Province selected boutique B&Bs and characteristic B&Bs to build the brand of "Fuku", which has become an important node to undertake the journey of "poetry and distance" and provide more choices for tourists. According to the data provided by the cultural tourism department of Fuxin City, as of October 5, Fuxin City received a total of more than 3,000 tourists. Among them, the Tazigou B&B Group, represented by Yunqi Small Courtyard, Suluan B&B and Qingyuexiao B&B, has launched family gatherings, cooking tea around the stove, parent-child interaction and other activities to create a micro holiday tourist destination.

The purple powder on the hillside is blooming, the roses on the village road are swaying in the wind, and the tourists in the small railway station are crowding around each other. This is the portrayal of the eight-day Mid-Autumn Festival and National Day holiday in Guangshan County, Xinyang City, Henan province. During the eight-day holiday, Guangshan County received about 557,000 tourists, an increase of 11.4% year-on-year; The tourism revenue reached about 201 million yuan, an increase of 17.3%; Dongyue Village, Zhu Lou Ecological leisure town, Square Tower Park, Bell and Drum Tower parent-child Music Park and other places are particularly popular, achieving social and economic benefits "double harvest".

Rural tourism 'dark horse' in western China

"Mid-Autumn Festival and National Day Tourism Summary Report" pointed out that Xinjiang, Yunnan and other distant regions have become hot spots for tourists to travel. During the "National Day" period, orders for group Tours in Xinjiang and Yunnan increased by nearly 2 times year-on-year. According to the "2023 Mid-Autumn Festival and National Day Holiday travel Consumption Report" released by the same trip, the eight-day holiday, Yunnan rural tourism represented by Jingmai Mountain received 18.0077 million tourists, and achieved tourism income of 8.103 billion yuan.

The western region has become the "dark horse" of rural tourism this year, with frequent highlights. Statistics provided by the Kashgar Culture, Radio, Television and Tourism Bureau show that during the eight-day holiday, Kashgar received 1.801 million domestic tourists, an increase of 89.78% compared with the same period in 2019; Tourism revenue reached 1.538 billion yuan, an increase of 62.07% compared with the same period in 2019.

The reporter learned from the department of Culture, Radio and television and Tourism Bureau of Garze Tibetan Autonomous Prefecture in Sichuan Province that as of October 6, the whole prefecture received more than 2.96 million tourists, and achieved tourism income of 3.261 billion yuan, an increase of 410.70% over last year and an increase of 26.18% year-on-year in 2019, setting a record high for National Day tourism reception.

Aesthetics can enhance rural tourism experience

With the continuous popularity of rural tourism, creating beautiful villages and improving rural aesthetic experience have become an important "magic weapon" for many places to attract tourists. Xihu District of Hangzhou City, Zhejiang Province, innovated and hired "art village chiefs" to focus on the small incision of "art and culture empowering rural revitalization" through mechanism escort, industrial empowerment, and aesthetic education, and do a good job in promoting common prosperity.

According to reports, Xihu District issued the "Art Village Head" work plan and assessment methods ", gave play to the agglomeration advantages of China Academy of Art, Zhejiang Conservatory of Music and other universities, established the art and culture to revitalize the rural talent pool, built the "1+4" school and local consultation tracking evaluation framework, and promoted the two-way selection of "art village head" and village communities under the jurisdiction. Help to build an artistic future rural cluster with strong characteristics and strong charm.

In addition, relying on the "1 Hour of Art and Art", Xihu District provides public welfare training courses such as field craft competition, tea garden concert, pottery production class, etc. It has carried out more than 300 public welfare aesthetic education activities on music, art, science, sports and other themes, and organized more than 10 summer rural experience and practice activities. More than 200 young teachers and students were mobilized to study in the village community, which improved the rural tourism experience of tourists and realized the double improvement of rural economic income and aesthetic value.

In recent years, Suichuan County, Ji 'an City, Jiangxi Province, has also actively explored a new model of "cultivated land protection + global tourism + B&B tourism + rural tourism" to achieve the harmonious unity of ecological aesthetics and rural tourism. In order to further enhance the comprehensive competitiveness and popularity of Taoyuan Terrace tourist attractions, Suichuan County takes the terrace as the core, series more than 50 natural landscapes such as Wangtianqiu, Panlonghui and Suixin Stone, create cultural landscapes such as Taoyuan ancient residence and farming museum, and build more than 10 new Internet red card points such as Sky border and windmill corridor.