The middle and old age group is still the largest source of tourists in China's tourism market. Recently, Ctrip released the "2023 Silver Group Travel behavior Insight", revealing the characteristics of silver group travel behavior, travel willingness is stronger, the average price of consumption is rising, and prefer group travel has become a significant feature of silver group travel consumption.
Data show that as of October 15, the number of people over the age of 55 traveling this year has increased by nearly two times compared with the same period last year. From the specific age group, the 55-60 age group is the main consumer group, and the number of tourists accounts for the highest proportion, reaching 60%; 61-65 years old accounted for more than 20%. From a geographical perspective, Shanghai, Beijing, Guangzhou, Chengdu, Shenzhen, Hangzhou, Chongqing, Nanjing, Tianjin, Wuhan, Xi 'an, Kunming, Changsha, Suzhou, Shenyang and other cities are the main tourist sources and major tourist destinations for people over 55 years old.
Since the beginning of this year, "young people occupying sunset red tour groups" has become a hot topic on social media, reflecting the more leisurely and soothing characteristics of the elderly with group Tours. Group Tours are still the most popular way for the elderly to travel, accounting for nearly half of the orders, and the rest are customized groups and private groups, of which the more flexible and personalized private groups have increased by more than 3 times year-on-year. Older people are willing to pay higher prices for better travel quality and explore the world farther away. Since the beginning of this year, the price of group Tours has increased by more than 30% compared with the same period in 2022, and the outbound travel orders of people over 55 years old have increased by more than five times compared with the same period last year.
The elderly people are more and more interested in browsing travel information, checking guides and sharing travel experiences online. According to Ctrip data, since the beginning of this year, the number of creators over 55 years old in the Ctrip community has increased by 90%, and the published content has increased by nearly 40%.
