The tourism industry has shown strong momentum of recovery during the Mid-Autumn Festival and National Day holidays this year.According to the Ministry of Culture and Tourism, the number of domestic tourists during the holiday reached 826 million, up 71.3% year on year on a comparable basis; and the domestic tourism revenue reached 753.43 billion yuan, up 129.5% year on year on a comparable basis.In the face of the concentrated release of tourism demand, popular tourist cities have combined local characteristics and launched a series of measures to improve the travel experience, so that tourists can come and go with pleasure and satisfaction.
Launching diversified products
In order to enrich tourist experience and optimize the tourism industry structure, many places have created more tourism products and made efforts to meet diversified tourism demand.
This holiday, Hainan Province gave full play to the "tourism+" effect, launched more than 30 tourism routes such as coastal amusement, leisure and health care, beautiful villages, red heritage, sports, Li and Miao customs, and held 204 various cultural and sports activities, recommending cultural and tourism routes with different characteristics for different preference groups of tourists.
Enjoying a music festival on the way is becoming a choice for more young tourists.Zhang Yu, a tourist from Urumqi, took his family to the Kumtag Desert Music Festival in Xinjiang. "It's the first time I've attended a music festival in the desert. The atmosphere is very good. It's wonderful for families to watch fireworks and listen to music together," Zhang said. Xinjiang provincial cultural and tourism departments have also launched a series of wonderful and outstanding cultural and tourism activities during the "double festivals". The Keke Tuohai International Ski Resort officially opened on October 1, and the first camping festival "with the stars and close to nature" was held in Zhaosu County, Yili. A series of immersive, experiential and interactive cultural and tourism activities provide a lively cultural and tourism feast for tourists and local people.
Cultural and tourism products that avoid homogenization and combine local resources and industrial characteristics are more and more popular with consumers. Qinhuangdao City, Hebei Province, relying on the two core resources of coastal tourism and Great Wall culture, focuses on supply-side structural reform, promotes the deep integration of tourism and sports, health care, research and study, agriculture and other industries, extends the tourism industry chain, promotes the differentiated development of the tourism industry, and optimizes the supply of holiday products.
Wang Jiansheng, president of Hainan Tourism Development Research Association, believes that the phenomenon of "niche tourism" and "scenic spot tourism" is becoming more and more obvious, and tourists are more willing to choose personalized tourism products.
Optimizing public services
How to ensure travel safety and improve the quality of public services during the holiday is a common challenge facing popular tourist cities.
During the "double festivals" holiday, Qinhuangdao City, Hebei Province received 4.339 million tourists, with a year-on-year increase of 1245.01%. The tourism revenue reached 4.977 billion yuan, up 2492.52 percent year on year, a record high.
In the face of the huge passenger flow, Beidaihe Airport improved the passenger flow guarantee plan, by opening more security check channels, shortening the flight cut-off time, providing free baggage storage and other ways to ensure the stable and orderly operation of the airport during the holiday.Qinhuangdao railway department set up a service team to strengthen the broadcast prompts and passenger guidance at the entrance and exit, platform, escalator and other key places, sending a total of 479,600 passengers.
In order to better meet the strong travel demand of passengers, during the holiday, Haikou Meilan and Sanya Phoenix Airport actively worked with various airlines to coordinate the deployment of capacity, and put wide-body aircraft on the routes from Haikou to Beijing, Shanghai, Shenzhen, Zhengzhou, Urumqi, Macao and other popular cities, providing more seats to ensure smooth travel of passengers.
Experts believe that perfect infrastructure and public services are important basic resources of tourist cities, as well as a strong attraction of urban tourism.
Some scenic spots also meet the needs of tourists by diverting visitors and extending the closing time, helping to improve the level of public cultural services.The Mid-Autumn Festival and National Day holidays have seen a continuous rise in the popularity of cultural and historical venues across Xinjiang, where many tourists learn about local history, culture and customs. To meet the needs of tourists, Xinjiang Museum has been open for 8 days in a row, with an average daily attendance of about 10,000. Scenic spots and cultural venues across Xinjiang have launched various forms of tourism preferential policies, such as free, half-price and discount, to boost cultural tourism consumption.
Standardizing operation order
Hotels near popular scenic spots are hard to find, and business venues raise prices without authorization. In view of the pain points of previous holiday travel, various places actively maintain market order, protect tourists' rights and interests, and enhance tourism consumption confidence.
Hainan Province has continued to carry out tourism market regulation, and made good use of the tourism consumption complaints compensation mechanism to ensure that tourists can enjoy a relaxed and comfortable holiday in Hainan. Officials from the Sanya Municipal Government said that Sanya has intensified efforts to optimize the tourism consumption environment, improve the quality of tourism services, achieve the four unified goals of safety, order, quality and efficiency, promote the sustainable development of high-quality tourism in Sanya, and help Sanya build an international tourism consumption center.
Cao Zhihui, director of the market management department of Xinjiang Cultural and Tourism Department, introduced that local guides star tourist hotels, graded tourist homestays, self-driving car camps and other tourism accommodation enterprises to improve service quality, guide travel agencies to standardize operation, and optimize the tourism consumption environment. At the same time, the tourism market order has been improved, focusing on cracking down on unreasonably low-priced tours and unauthorized travel agency business, to optimize the market environment.Consumer rights and interests and tourism safety are important factors in improving tourist satisfaction.During the Mid-Autumn Festival and National Day holidays, departments of administrative law enforcement, market supervision and transportation in many places took joint action to comprehensively regulate the tourism market order in scenic spots, and took various measures to make tourists feel at ease and boost the sustainable growth of the cultural and tourism industry.
