National Day holiday travel bookings have been opened: domestic travel product bookings have increased by 5 times year-on-year

The summer holiday has just passed, and the booking of tourism products for this year's National Day holiday has been opened. According to the data of multiple travel booking platforms, National Day holiday is expected to continue the hot trend of tourism this year, or give birth to the "hottest eleven holidays".

The number of domestic product bookings increased by nearly 5 times year-on-year, and the price of air tickets rose by 20% compared with the summer vacation

According to the data disclosed by Ctrip, there are more than 20 days left from the 11th holiday, and the demand for National Day travel has risen all the way. As of September 6, the platform's domestic tourism product bookings increased by nearly five times year-on-year, and the volume of orders in the latest week increased by 63% quarter-on-quarter. Bookings for air tickets, homestay and other forms of business increased by more than 50% week on week, and ticket bookings for scenic spots doubled.

Among them, as of August 30, Ctrip transportation market search index showed that the domestic ticket search heat of the 2023 National Day holiday exceeded 190% over the same period in 2022, and recovered to 104% in the same period in 2019; The popularity of the accommodation industry is especially high on the transportation, and the search heat of the domestic hotel market during the holiday has reached more than 4 times in the same period in 2022, an increase of nearly 120% compared with the same period in 2019.

In terms of price, the rise in consumer demand has driven the rise in air ticket prices. On the Ctrip platform, the per capita unit price of domestic air tickets during the eleventh holiday is 1293 yuan, an increase of 20% compared with the price of summer holidays.

It is worth noting that the Mid-Autumn Festival is connected to the 8-day long holiday of the National Day, and the long-term tour booking heat is higher. According to the booking trend of Ctrip air tickets and hotels, the proportion of cross-province travel during the October holiday reached 84%, an increase of 30 percentage points year-on-year. Long-haul tour destinations are mainly concentrated in the northwest, such as Burjin, Urumqi, Lanzhou, Dunhuang; Or Sanya, Guangzhou, Xiamen and other places in South China. Among them, Xinjiang continued to lead the recovery in growth during the October holiday this year, with Kashgar city registering 439% growth and Burjin 207% growth compared to the same period in 2019.

Niche destinations booked in advance, Yanbian bookings increased 25 times

In terms of homestay, Tujia homestay data shows that as of August 31, the number of bookings in popular cities during the National Day holiday on the platform increased by 1.5 times compared with 2019. Among the top 11 cities for booking, Chongqing, Dali and Xi 'an are the top three, while Qingdao, Weihai, Chengdu, Hangzhou, Beihai, Beijing and Changsha are ranked sixth to tenth.

In view of the booking trend of eleven holiday homesay, Liu Yang, chief commercial officer of Tujia Homesay, analyzed: "Eleven children and adults have holidays, which can be said to be a concentrated travel node for all ages." Long-term travel demand concentrated release, home market will usher in a new outbreak cycle. From a regional perspective, the northern tourist destinations may cool down a bit, and the southern tourist destination cities will start to gain strength, and the top 11 cities will shift significantly to the south."

This year's 11th holiday, whether it is the booking of accommodation or other product bookings, shows that some niche destinations have been booked in advance, and more consumers choose to "escape" popular destinations than in previous years. Ctrip data show that Shangri-La, Jingdezhen, Anji, Nanyang, Changzhou, Foshan, Huaian, Yanji, Jieyang, Antu and other places have more than doubled the number of orders in the 2019 National Day holiday. As of August 31, the fastest growing cities on Tujia's platform were Yanbian, Changzhou, Fuzhou, Luoyang, Shantou, Shangrao, Garze, Zhangzhou, Wuxi, Guilin and Beihai. Among them, Yanbian bookings increased by 25 times, Changzhou, Fuzhou, Luoyang and so on increased by more than 10 times.

Europe is the most popular group tour, Japan 'hardly reported'

In terms of outbound tourism, with the release of the list of the third batch of outbound team tour countries, the National Day outbound tourism market this year has shown a highly active trend. On the same day, the outbound team tour of various platforms was quickly put on the shelves, and many tourists snapped up the team tour routes that started at 11.

Guangzhitou, a subsidiary of Lingnan Business Travel Group, told reporters that as of now, the best outbound group tour during the 11th period is the European market. "Europe we prepared all the National Day products have been formed, the completion rate of more than 80%, this week to do the final sprint to receive customers." Canton Travel said that in addition, Vietnam, Singapore, Sabah, New Zealand and other countries are also good.

The information disclosed by Spring and Autumn Tourism shows that as of August 30, the European tour products covering the "Mid-Autumn Festival + National Day" holiday have been basically sold out, and the destinations involved include: Spain, Portugal, Switzerland, France, Italy, Hungary, Serbia, Croatia, Slovenia, Greece, Iceland, Denmark and so on.

In addition, the surging news learned that the progress of the team tour in Japan, South Korea, Bangkok, Australia and other countries is relatively slow, of which "almost no one reported the Japanese team", mainly free travel. Some industry insiders told the Surging news that the team tour in South Korea has been stagnant for six or seven years, but before the epidemic, the team tour in Japan during the eleventh is very popular. In addition, Australia due to the price a little expensive, and ADS (ApprovedDestinationStatus) visa has not fall to the ground, so the sales progress is slow.

Ctrip data show that during October this year, the search popularity of outbound tickets recovered nearly 100% compared with the same period in 2019, and the main search destinations for outbound tickets were Thailand, South Korea, the United States, the United Kingdom, and Australia. At the same time, the search popularity of outbound travel hotels increased by nearly 20% compared to 2019, and destinations such as Thailand, South Korea, Singapore, Malaysia and the United Kingdom are popular choices for users. In addition, niche, long-term tourist destinations represented by New Zealand, Switzerland, Egypt, the United Arab Emirates and Turkey stood out, and the search popularity of hotels increased significantly compared with the same period in 2019 before the epidemic.