The Ministry of Culture and Tourism recently launched 143 high-quality rural tourism routes across the country.

The aim of the routes is to further meet increasing summer travel demands and enable the public to experience the poetic and picturesque life in the countryside.

The ministry also said it hopes the routes will promote the deep integration of rural culture and tourism, allow tourists to better appreciate the unique charm and contemporary style of agricultural civilization, and provide opportunities for young people to foster a deeper connection with their homeland.

Trip.com has so far developed more than 20 rural resorts to cater to the rising demands of travelers across 11 provincial level regions, including the Xinjiang Uygur autonomous region and the provinces of Anhui, Henan, Hunan, Fujian and Shaanxi, according to the agency.