According to several travel agencies, "special forces-style tourism" is rising among young customers, and this trend is gradually expanding from China to foreign countries, with destinations in cities with developed transportation being the first choice. This type of tourist needs to be able to travel independently, accept physical travel, and aim to visit multiple scenic spots in a short time with high efficiency and low cost.
Beijing travel agency operators said, "30 hours round-trip 1,300 kilometers tour 6 scenic spots", "33 hours speed tour Beijing, a day to turn 8 scenic spots", "2 days 1 night play in Xinjiang", "youth is not for sale, hard seat direct to Lhasa!" topics since the unlocking began to appear more and more frequently on social media. This kind of "special soldiers type tourism" is the main theme of "extreme challenge", pay attention to is "the shorter the vacation, play more fierce", even if only 1 day holiday, also can not prevent young people in line with the principle of "would rather wronged themselves, also can not wronged the vacation", in the work and study between the journey. At the same time, consumers for money, time saving, use weekends or holidays and other time, challenge the limit of physical and time, in order to spend the least time and money, the most scenic spots. A day down the exercise steps of more than 30,000 is the basic operation, not to waste every minute and second, the end of the travel workday can continue to go back to work and school.
Similarly, Shanghai travel agents point out that in the past, tourists followed the group "to sleep on the train and takeSimilarly, Shanghai travel agents point out that in the past, tourists followed the group "to sleep on the train and take photos off the train", "special soldier-style tourism" is now popular strategy of killing two birds with one stone, precious daytime is impossible to waste on the road, young tourists will choose to sleep in the evening and arrive at the train at dawn, or arrive at the train at midnight, to start the day's journey. Catch the train in the early morning, sleep for two or three hours, visit four cities in two days, walk ten thousand steps in a day, sleep at Haidilao and other experiences, like what would you do if you had the last 24 hours of life. Among them, spending the night on the train, which saves time and hotel costs, is very popular.
According to the research of Tongcheng-E Travel, the most popular "special forces-style tourism" destinations are those with relatively dense scenic spots and convenient railway, high-speed rail and urban public transportation, such as Beijing, Chongqing, Changsha, Shanghai, Nanjing and other cities with many iconic scenic spots and delicious food. In the itinerary, popular scenic spots and delicious food are the main highlights of young people's journey. In other words, although "special forces-style tourism" is quite different from the "immersive experience" that has been emphasized in recent years, delicious food is one of the core reasons for young people to choose to clock in no matter where they travel.
Social media fuels 'SEAL-style tourism'
Shenzhen tourism industry believes that the "special forces tourism" can be popular, can not be separated from the promotion of social media. The trend of Shenzhen tourism industry believes that the "special forces tourism" can be popular, can not be separated from the promotion of social media. The trend of clock-in, stimulate the desire of young people to experience. Young people like to challenge the limit, like to share life, therefore, the tourism market should speed up the supply of high-quality products, constantly upgrade the service and experience, in order to stand out in the era of Internet planting grass, to meet young people's higher requirements for tourism experience, quality of play. In addition to pay attention to the convenience of transportation, landscape architecture, accommodation and other hard strength, but also pay attention to food, service and other soft power. Travel agents can be for staggered travel, select the appropriate scenic spots to launch "packaged tourism products", to meet the "philatelic psychology" of college students and young people travel, explore the "special forces tourism" new business opportunities.
The active involvement of young people makes the experience of "special forces-style travel" fundamentally different from the common group travel in the past. The expectation and trust of consumers on themselves, as well as the love of discovering and reflecting the world, are all contained in the travel process. During the summer vacation, the international version of "special forces-style travel" is also becoming more and more popular, with seamless and extreme time management as the goal. "3000 yuan to fly to 6 countries in Asia and Europe", "departure in the early morning of Saturday to travel to Thailand and return late on Sunday", "directly go to work after landing" and so on have been unveiled. The popular destinations for outbound travel include Japan, Thailand, Singapore, Egypt, United Arab Emirates, Malaysia, Vietnam and so on.
