50% of Travellers From China, Brazil, Australia, Canada & US Choose Europe as Their Long-Haul Travel Destination This Summer

The European Travel Commission (ETC) has revealed that over 50 per cent of respondents coming from countries such as China, Brazil, Australia, Canada and the United States expressed optimism about travelling abroad this summer.

Through this survey, they also found out that Europe remains the main choice for long trips in May-August this year, SchengenVisaInfo.com reports.

At the same time, for 32 per cent of travellers, their country will be the next choice for a summer vacation, which is based more on the cost of the experiences offered at the destination.

Chinese & Brazilian Tourists Are Most Interested to Travel to Europe

The two markets that have the highest intention to travel to Europe in the short term are China and Brazil. As a result, 73 per cent of respondents in China hope to visit Europe this summer. From this figure, 52 per cent of them showed a strong certainty in the realisation of their plans.

As for Brazil, 52 per cent of respondents said they intend to visit Europe in the coming months, of which 32 per cent expressed a strong likelihood.

In the other three countries, Australia, Canada and the US, travel sentiment is relatively similar, with 38 per cent, 37 per cent and 36 per cent of respondents, respectively, intending to travel to Europe between May and August 2023. This is driven mainly by people under the age of 50.

Japan had the weakest travel intention with only 26 per cent of respondents planning to travel outside of East Asia and only 15 per cent intending to travel to Europe.

Based on this survey, an increase of almost ten per cent was seen in the cost of local tourist products and services compared to the summer of 2021 and 2022.

Moreover, the three main criteria for choosing a destination include perceived safety (39 per cent), tourist facilities (35 per cent) and affordability of travel services (32 per cent).

Cutting Shopping Expenses Is the Top Budgeting Strategy for Many Travellers

According to ETC, cutting shopping expenses by 37 per cent is the top budgeting strategy for overseas travellers.

Vacationers are also cutting prices by booking all-inclusive packages at 30 per cent, using loyalty programs and booking cheaper accommodations (both 30 per cent). In addition, travellers are using less expensive restaurants and choosing self-catering options (26 per cent).

“The presence of internationally renowned landmarks (29 per cent) continues to hold significant weight for long-haul visitors when selecting a travel destination. However, its importance is now on par with favourable weather conditions at the destination (30 per cent),” the statement issued by ETC reads.

Furthermore, the survey revealed that 21 per cent of respondents prioritise destinations that protect their natural and cultural heritage. On the other hand, only 15 per cent consider visiting less crowded destinations as important.