Outbound tourism resumes with new travel trends across China

time:2023-04-25 15:56 author:Shine

The first cohort of Chinese travelers were mainly made up of the post-90's generation, accounting for over 57% of the total, a report by travel review website Mafengwo revealed.

It also seems that women were more likely to make a trip abroad, making up 59.8% of outbound Chinese travelers, according to the report.

Due to safety concerns and other uncertainties, more backpackers who would previously travel alone now tend to travel with others, with 77.7% of outbound tourists traveling with friends and family in the post-COVID era.

More than 40% of Chinese travelers were from major metropolises such as Beijing, Shanghai, Guangzhou and Shenzhen, while 57.4% spent more than one week in outbound destinations, with 24.6% over 15 days.

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