Less than 10 days before the May Day holiday in 2023, the reporter learned from a number of tourism operators that the willingness of Chinese tourists to travel continues to rise, and the signs of market recovery are obvious. Travel agency "51" products on the shelves is hot, the tourism market at this stage ushered in the scheduled peak, the blowout trend is expected in the following "Dragon Boat Festival" "Mid-Autumn Festival" "National Day" and other holidays continue to maintain.

Zhao Wenzhi, president of Guangzhilu Travel, said that all tour products for Guangdong, Hong Kong and Macao have been put on the shelves and the registration peak has arrived. Among the regular in-depth group tour, Wisdom Camp parent-child tour, through train of hot spring and beach, and single booking package, theme routes such as seasonal beach tour, tide food tour, spring outing and fruit picking tour, and intangible cultural heritage tour are very popular. Hong Kong, Macao, Jiangmen, Zhanjiang, Maoming, Chaoshan, Foshan, Qingyuan, Huizhou and Meizhou are the top ten mainstream destinations for surrounding Tours. The number of tourism products in the province increased by nearly 50% compared with last week. Driven by the good news that there are five consecutive days of vacation this year, the in-depth tour of one place in the province for more than two days has become the mainstream choice of vacation. From the trend of the mainstream parent-child family vacation travel, the main "one-price all-inclusive" short-distance parent-child tour line is very popular. In addition, the province's 3-4 days of high-speed train tour lines continue to be popular, high-speed rail tickets are very short. In addition, combined tour products from Hong Kong and Macao returned to the May Day market after a three-year hiatus. Despite an average 20-30% increase in housing prices, they still sold well.

Data from travel platforms on all lines show a "blowout" of domestic travel. As of April 14, Ctrip's domestic flight search popularity during this year's May Day holiday increased by 150 percent compared with 2019. Domestic travel orders have also reached the level of 2019, with a year-on-year increase of over 70%. Long-term travel orders in Yunnan, Hainan, Sichuan and other destinations increased by more than 15 times from the previous month. Tickets for several popular routes on Qunar sold out within minutes of going on sale. Meituan's train ticket orders for April 14 have doubled this year's peak. Its latest report also pointed out that this May Day holiday may usher in the strongest season for domestic tourism in five years. According to data released by Dianping, domestic travel orders during the May Day holiday have increased by about 200% over the same period in 2019 as of April 10, the highest in five years.

As of April 11, the most popular destinations during the May Day holiday were Beijing, Chengdu, Chongqing, Guangzhou, Shanghai, Xi 'an, Changsha, Shenzhen, Hangzhou and Kunming, according to the same travel data. According to Utour Travel, the demand for customized small group Tours in China is booming, with more and more tourists choosing customized travel methods during the May Day holiday. Xinjiang, Tibet and other deep travel trend is obvious. According to Hornet's Nest, Sanya, Kunming, Chengdu, Chongqing and Guiyang are among the most popular long-term destinations in China.

Consumers in Guangdong, Shanghai and Zhejiang were the most active in outbound travel

Outbound travel was also hot, with consumers in Guangdong, Shanghai and Zhejiang the most active in outbound travel. According to Ctrip's mainland outbound travel booking data, orders for this year's May Day holiday increased by more than 18 times year-on-year, and the number of overseas package tour registrations increased by 157% compared to early April. From the perspective of tourists' travel distance, as of April 6, long-distance travel orders registered for May Day accounted for more than 60%, and long-term travel orders increased by 811% compared with last year. In terms of growth rate, the growth rate of local travel orders is relatively small, which indicates that more tourists want to go further during the five-day holiday. Tuniu data showed that during the May Day holiday, New Zealand, Egypt, Dubai and Russia were the most popular destinations for long-term outbound travel. In terms of short-term outbound tourism, Thailand still ranks first, followed by Hong Kong and Macao, Maldives, Laos and Cambodia. According to Tongcheng Travel, travel orders for Singapore, Maldives and Thailand during the May Day holiday increased more than seven times from the previous month.

Ctrip Research Institute Strategic Research Center shared that Chinese residents in the second quarter of tourism spending consumption plans, compared to the first quarter has a significant increase. Since there is only one day off for Tomb-sweeping Day this year, the average daily number of tourists on Tomb-sweeping Day only recovered to 63% of that in 2019. Tourism trips are mainly short and medium distances, and a large number of tourism consumption potential is still depressed, which lays a certain foundation for the "May Day" tourism market. It is predicted that the number of tourist arrivals during this year's "May Day" holiday is expected to break the level of the same period in 2019, followed by the Dragon Boat Festival, Mid-Autumn Festival, National Day and other holidays, and the blowout trend is expected to remain.