Recently, as the temperature rises, more and more people are going out to travel, and popular tourist attractions in many places have seen peak tourist flow. As the May Day holiday approaches, many tourists have begun to book related travel products. According to the "May Day" tourism outlook data released by Ctrip Research Institute on its wechat official account, domestic travel orders have reached the level of 2019, with a year-on-year increase of more than seven times.
The domestic tourism market is booming, and a number of tourist destinations each have a brilliant plan, with distinctive characteristics and outstanding performance.
Deep experiences are welcome
Hiking trails in the mountains, tasting the "spring" feast in the green mountains, playing the future rural orienteering competition... Recently, the 10th Sports and Leisure Experience Season of the Yangtze River Delta (Yuhang Station, Zhejiang Province) and the first Sports Tourism and Leisure Festival of Yuhang opened in Qingshan Village, Huanghu Town, Yuhang District, Hangzhou, Zhejiang Province. Sports talent representatives from Zhejiang Province, Shanghai, Jiangsu Province and Anhui province experience leisure sports, taste spring food and experience the local leisure ecology.
"Experience" has become the most important content for tourists, and is also an important keyword for tourism innovation and development. To travel to the countryside, to experience "with the dog barking to sleep, wake up with the crow"; To participate in the outdoor theme tour, you should experience the fun of "hiking during the day, stargazing at night"; To visit another city, "be a local for a day."
Outdoor Hiking, photo source: International Mountain Tourism Alliance
The popularity of Zibo barbecue in Shandong province has driven the development of local tourism. Many tourists not only go to scenic spots, but also go to the market where local people go daily. For example, as more and more tourists come to Zibo to eat barbecue, the Babig Market in Zhangdian District has quickly become an Internet celebrity punching card. This ordinary convenience market in the eyes of local residents is called "treasure snack street" by tourists. A college student from other places said, "Walking in this old market, I feel a sense of passing through history. From time to time, local people pass by me, and I can hear the sound of dialect talking in my ear. At that moment, the city in my eyes presented a different charm, I feel that I know more about this city and a sense of intimacy. It's more fun."
Special activities became the focus
In late March, the championship of the first "Beautiful Countryside" basketball League in Guizhou Province ended with the team from Qiandongnan Miao and Dong Autonomous Prefecture winning the championship. The event, with a hot atmosphere and local specialties as the prize, attracted more than 100,000 people to watch the event, and the final attracted nearly 500 million people on the Internet. It was nicknamed "village BA" by netizens.
This sports event has promoted the development of tourism, culture and economy in Taijiang County, Qiandongnan Prefecture, where the event was held. A villager in Taipan Village, Taijiang County, said his hotel was almost full every day during the competition. An endless stream of tourists not only drives the development of accommodation, catering, shopping and other industries around Taijiang County, but also promotes the sales of Miao ethnic silver jewelry, embroidery, paper-cutting and other local products. According to statistics, during the finals, Taijiang County received a total of 181,900 tourists and realized a comprehensive tourism income of 55.16 million yuan. "Village BA" has become a new name card of cultural tourism in Taijiang County and even Guizhou Province. The local government will take advantage of the situation and initiate the establishment of the "Village BA" league, launch the "village BA" tour, and build the "Village BA" basketball town.
"Village BA" site, photo source: network
The village of Babu in Peixian County, Xuzhou, Jiangsu Province, also has a special activity called "fire Circle". During the Spring Festival of this year, the football game of Babu Village became popular in the local area. "Every day, villagers from ten miles and eight townships came to watch the game... Baked sweet potatoes and other commercial accessories are also coming, and there is no stopping the car." These activities integrate sports with local culture and fully arouse the enthusiasm of local people. They are beneficial attempts to promote the integrated development of culture, sports, tourism and other industries, and have become a unique tourism attraction.
Cultural elements have charm
The "Secret Box of Flourishing Tang Dynasty" performance in the Datang City that never sleeps in Xi 'an, Shaanxi Province, has gone viral recently. The background of the performance is a historical allusion to "Fang Mo Du Duan". "Fang Xuanling" and "Du Ruhui" dressed in Tang Dynasty costumes, randomly selected tourists on stage to answer questions about traditional festivals, poetry, literary knowledge, historical allusions, astronomy and geography. The performance form of "performing arts + experience" creates an immersive touring atmosphere for the audience, which is popular among tourists and has attracted wide attention on social media. The cast and crew of "Secret Box of Tang Dynasty" said they hope to let visitors know about Chinese culture through interesting performances.
As an old tourist city, Xi 'an has been famous for a long time, and its profound historical and cultural deposits are its most valuable tourist resources. In recent years, Xi 'an has made great efforts to play the cultural card well. For example, in Yi Vulshe Cultural Block in Xi 'an, the new vitality of Qin Opera culture bursts out, attracting many young tourists to experience and visit. Non-inheritors also play Xun music here. In addition to watching the performance of "Secret Box of Flourishing Tang Dynasty", visitors can also exchange poems with "Li Bai" here. In recent years, the practice of tourism development in Xi 'an has fully proved the role of culture in promoting tourism development.
The China Tourism Academy recently released a report on the development of World Tourism and leisure cities, which said that with the improvement of living standards, people have a higher demand for culture, entertainment and leisure, and tourists attach more importance to interaction and participation in the process of tourism, hoping to have a deeper understanding and experience of urban culture and lifestyle. From the perspective of domestic tourists, the proportion of cultural leisure is increasing. In 2022, more than 90 percent of respondents said they would make cultural purchases while traveling. The top five cultural experiences favored by tourists were watching operas and exhibitions, punching a time-clock at cultural venues, visiting cultural venues, performing arts/festivals and folk customs. It can be said that domestic tourists have shifted from "seeing mountains and water" to "human fireworks". Not only that, cultural experience is also a major factor in attracting foreign tourists to China.
