Spring is a wonderful time to travel. With the increase of the number of people going out to enjoy the flowers, the tourism market "spring", many tourists also began to plan the "May Day" small holiday itinerary. Data from a number of travel platforms shows that the heat of May Day travel has begun to emerge, and the pent-up demand for long-distance and outbound travel is expected to be released.
Different from the previous three years, this year's May Day holiday, without the shackles of the epidemic, tourists can "go at will", so the tourism industry is also full of expectations for this year's May Day tourism market. Throughout the "May Day" tourism market this year, there will be a favorable policy, quality products and services to increase the supply, outbound tourism popular, domestic long-term travel and recent outing "flying" situation.
From the perspective of favorable policy, it is mainly to "save money" for tourists. Starting from April 5, fuel surcharges for domestic flights will be lowered to 30 yuan per person for flights of 800 kilometers or less, and 60 yuan for flights of more than 800 kilometers, 10 yuan and 20 yuan lower than before the adjustment. This is the second time this year that fuel surcharges have been cut.
At the same time, all over the country have introduced preferential measures to "grab tourists" before the "May Day". For example, the Organization Department of the CPC Jinan Municipal Committee in Shandong Province jointly sent a package of gifts to young talents across the country, including free bus and subway travel, free Tours to the three major scenic spots, and low-cost lodging at youth stations. Starting from March 31, Hebei province will offer free tolls to chartered buses that use ETC on the Hebei expressway from 12:00 PM on Fridays to 20 PM on Sundays. The free tolls will last until December 31 this year.
Not only to "save money" for tourists, local and tourism enterprises also try to provide high-quality products and services to let tourists have a good time, fun. For example, in the 17th Guizhou Tourism Industry Development Conference held recently, the "Gameplay Gravitational Field" sponsored by Hornet's Nest gathered 100 leaders in Xunfang, Qingyan Ancient Town. By holding 100 new gameplay press conferences, mountain and wild music parties, Yuye camping life parties and other ways, Guiyang's new business forms and new gameplay were fully and immersive. Let visitors understand the "cave", "river", "waterfall" and other new games.
According to the booking data of current tourism platforms, different from the short trips around the May Day holiday in the previous three years, the outbound tourism market is extremely hot during this year's May Day holiday, as cross-border travel policies continue to be loosened, international flights resume and prices drop. According to Utour Travel data, many of the company's outbound travel products were sold out soon after they were launched. Visa-free countries with convenient visas were popular. Products in destinations such as the United Arab Emirates and Thailand were favored by parent-child families and their families traveling. Utour Tourism also adds theme parks, aquariums, museums and other contents into such products to fully meet the needs of tourists.
Outbound travel is hot, but so is domestic travel. Same-trip data showed that orders for long-haul destinations on the platform rose sharply from previous years. At present, Dali Ancient City, Phoenix Ancient City and Huangshan Mountain, the Tang Dynasty never sleeps City, Hongya Cave and other popular scenic spots around, there are many hotels appear "May Day" full room situation.
In the process of promoting rural revitalization, rural tourism market has also begun to develop in the direction of quality and individuation. From the current booking data, this year's "May Day" holiday, micro vacation, outing is also popular. Data from Rural Companion Tourism Group showed on April 9 that all rooms at its four branches of Tree Frog Tribe, a homestay brand, were booked out during the May Day holiday, as were rooms at its LINE FRIENDS camping resort.
In view of the popular tourism during the May Day holiday this year, local governments should continue to optimize tourism public services, advance the management and protection of facilities such as tourist post stations, tourist centers, parking lots of scenic spots and tourist toilets, and actively adopt new technologies and equipment to develop smart tourism, improve the level of tourism informatization and improve the efficiency of tourism services. At the same time, we will take early precautions and promptly investigate and punish price fraud and unreasonably low price Tours, so that the potential of tourism consumption can be effectively released during this year's May Day holiday.
