With a series of achievements in China's aerospace industry in recent years, aerospace tourism, a new travel mode, has entered the public's vision. The big data report of "Chinese people who can play: playing space tourism" jointly released by jinyou.com and Mars-1 base and supported by China's space vision revealed many characteristics of the space tourism market.
The report shows that 94.4% of the users are interested in space tourism, but there are fewer and mostly young people experiencing it, with women accounting for 64.1%, and the post-90s and post-00s accounting for 41.2% and 21.7% respectively. This happens to coincide with the data of users who registered to participate in the "light year plan". There are more than 130000 registered users, and the male to female ratio is about 4:6. The post-00s and post-90s account for the highest proportion, 38.1% and 29.4% respectively. In terms of geographical distribution, Beijing, Guangdong, Shanghai, Zhejiang and Jiangsu are the top five.
Online creative interaction, multi brand help collision and cross-border new play
This "Youth Program" takes the form of creative interaction H5 as the activity platform, inviting tourists to choose Mars roles and other interactions, and obtaining a "Mars pass". Finally, 50 lucky "light years" were selected to go to Mars 1 base for experience.
Since the launch of the event, it has attracted much attention. Poor travel network not only co hosted the event with Mars 1 base, but also linked many brands such as Liepin, Pathfinder, Hebei airlines and jne life aesthetics to jointly help young people explore the world.
During the activity, through two live broadcasts, impoverished travel.com provided young people with a comprehensive explanation of space travel, and also provided internship opportunities for young people who were interested in space tourism, attracting more than 100000 people's attention. On July 19, qiongyou.com invited Liu Yong, a researcher of the National Space Science Center of the Chinese Academy of Sciences, Zhao Tianshu, the prototype of "Mars mother" and vice president of Mars 1 base, and Beijing little pigeon thief, a poor travel expert, to live share space travel, Mars 1 base and space survival knowledge. On July 21, Zhao Tianshu opened a special live broadcast of the recruitment of Martian workers in the live broadcast room of the boss jointly planned by qiongyou.com and Liepin. He recruited Martian aborigines, the first landers, Mars site administrator, space survival training assistant and space-time fixers.
Join hands with Mars 1 base to realize the space dream of young people
As the first Mars themed immersive real-life experience base in China, Mars No. 1 base uses multiple innovative methods to truly restore the simulated living environment of astronauts on Mars through Mars survival scene simulation, physical building imitation, science fiction scene creation, etc. It brings tourists three experience centers, namely, Mars simulated survival experience center, Mars interstellar exploration experience center, and Mars digital interactive experience center, four theme contents of "visiting the red planet", "exploring the city of Mars", "exploring the residence of Mars" and "exploring the secret land of Mars" and more than 30 immersive experience projects.
"I had a space dream since I was a child. I wanted to be an astronaut. I applied for the aircraft manufacturing engineering major in University and looked forward to becoming an astronaut. When I saw this' youth project ', I immediately signed up. I didn't expect to be selected. Although I can't travel in space yet, it's very good to go to Mars 1 base to experience it." Wang, one of the lucky ones this time, said.
"Encourage and help Chinese tourists to experience the world and share life in their own perspective and ways" is the mission of the poor travel network since its birth. The "light year plan" has been providing travel funds to help young people practice their interests and ideals through travel. So far, it has successfully helped hundreds of young people to roam the world. The person in charge of the "light year plan" of qiongyou.com also said that the youth group is gradually becoming the main consumer group in the tourism market. Their personality and interest characteristics are obvious, and they also have high requirements for products and services. This is also the advantage of qiongyou.com. In the future, qiongyou.com will continue to provide tourists with products with high quality, freshness and strong sense of participation, leading the trend and new ways of travel for young people.
