Tourism Fiji recently launched its new China website. This consumer-led website is designed to inspire Chinese travellers to visit Fiji through content focused on the dreaming and planning phases of the consumer journey.

With a collection of clear-to-see access to Places to Go, Things to Do, Places to Stay, and Things to Know, the new website enables Chinese travellers to have an in-depth virtual tour around Fiji, and creates business opportunities for Care Fiji Committed Fijian tourism industry partners through listing, lead generation and click-through for inquiries and bookings.

Commented on the launch of new China website, Tourism Fiji CEO Brent Hill said: "A major market for Fiji has been China – both mainland China and Chinese communities around the world. Prior to COVID, China was among our top four source markets, and we're keen for the Chinese market to grow again as markets continue to open around the world. As more markets open to Fiji, Tourism Fiji has launched our new Chinese website. Fiji has what the world needs as we emerge from COVID's shadow, and certainly for the adventurous, luxury-seeking Chinese tourists."

The new China website also integrates social sharing functions to key Chinese social media platforms, Weibo, WeChat, Redbook, Tiktok to name just a few, making Fiji travel content and inspiration sharing easier for Chinese travellers.

Tourism Fiji Regional Director of Global Chinese Market, Vincent Zheng said, "As Fiji welcomes back travellers from the world, we're excited to showcase everything the destination has to offer in Chinese, from its rich culture and world-class accommodations, to unique experiences and beautiful beach and ocean. It just delivers a tailored visitor experience to Chinese and Chinese communities across the globe. Please let your Chinese friends know that Fiji is OPEN for HAPPINESS!"