Q: What new features and changes have emerged in the mountain tourism market in recent years from the perspectives of product supply and consumer demand? In what ways do you think outdoor sports and mountain tourism can advance and integrate with each other?
A: In recent years, outdoor sports and experiential tourism have become new ways of fashionable living and new scenarios for trendy consumption. We often say that there is a contradiction between the aspiration for a better life and the imbalance and inadequacy of development. So, how do we resolve this contradiction between supply and demand? Actually, what's more important is the emotional value, the sense of gain from who you go with, where you go, and what you do. The key lies in how we gradually turn this sense of gain into products that bring health, happiness, and joy.
The cooperation between the International Mountain Tourism Alliance (IMTA) and the Top Plan of Camping Home has also formed a unique supply of experiential demand products through sports and outdoor activities. This supply includes three parts: safe equipment, safe scenarios, and safe process services.
Firstly, how do we constitute safe facilities and equipment for mountains, forests, lakes, seas, and sands? Globally, there are actually 800 first-tier brands and over 18,000 sqs, covering mountains, lakes, forests, oceans, diving, including the North and South Poles, encompassing the most suitable mountain tourism aspects discussed in today's conference. Safe equipment will bring Chinese manufacturing and excellent Chinese products to the world through international organizations like the IMTA, providing Chinese wisdom, solutions, and manufacturing for the world, and realizing China's contribution to the globe.
Secondly, based on safe scenarios. In the process of these scenarios, based on the conclusion that "health is an eternal theme, and happiness is the ultimate goal," how do we realize these scenarios with safety as the entry point? We will find that we need this equipment to ensure overall safety. The aspiration for a better life must prioritize safety, so equipment is also crucial for the safety of scenarios. But a more important aspect of the supply side is how to turn health into a tradable commodity.
Health, happiness, and joy are virtual products, a behavior of new productive forces, which requires talent even more. In process services, how do we produce a system behavior process that is healthier, happier, and more joyful? The irreplaceability of this process constitutes the product services of love, family, and friendship in process services. It needs talent to produce something beautiful and turn it into the transaction of the entire process service.
The goal of our event this time is also to connect China's accumulated elite sports technology with the era of experiential tourism through organizations like the International Mountain Tourism and Outdoor Sports Conference, joining hands with the world. Our theme this year is "Collaboration between the East and West to Integrate into the Unified National Market," achieving a dual circulation with multiple alliance countries through our safe equipment, safe scenarios, and safe process services.
Its role is not only to promote the new development stage of Guizhou as a Mountain Park Province, including the industrialization process promoted by the Guizhou Provincial Party Committee and Government and the Qianxinan Prefectural People's Government, but also to explore how we can turn China's experience, institutional confidence, and cultural confidence into bridges and ties for exchanging and connecting with the world.
Therefore, an important part of the first session of this event is our Cultural, Sports, Health, and Tourism Equipment Exhibition. It can form the core of our connection with the world. Of course, this event also includes industrial cluster enterprises from developed regions such as the Yangtze River Delta, Pearl River Delta, and Beijing-Tianjin-Hebei. Among the industrial cluster enterprises, the more important aspect of collaboration between the East and West is how to further strengthen our "long boards," how to transform the original green mountains and clear waters into specific ways and means of gold and silver mines, and how to achieve comprehensive improvements in employment levels, employment abilities, management levels, and management capabilities. I believe the theme of this year's conference has already yielded our initial results.
Everyone can also experience the Olympic spirit originating from nature through this rich and colorful "series of feasts" including the International Mountain Tourism and Outdoor Sports Conference, the International Camping Conference, and the Cultural, Sports, Health, and Tourism Equipment Exhibition, feeling a sense of health, happiness, and joy.
Q: How can international organizations like the International Mountain Tourism Alliance leverage the new wave of technology to boost the development of mountain tourism?
A: The International Mountain Tourism Alliance is an international NGO organization approved by the State Council and located in Guizhou. As a global NGO organization, it plays a crucial role in China's cultural confidence, national confidence, and exchanges between China and the world. This is also an important work that the Party Central Committee and the State Council have been promoting for many years since the establishment of the Guizhou International Mountain Tourism Alliance.
We have been establishing different standards for mountain tourism cities. The details of these standards, including safety and culture, fully align with the humanistic dialogue mechanism of the presidential-level meeting mechanism we have established with multiple countries. Therefore, the International Mountain Tourism Alliance has gradually grown and matured in the promotion process. In our future promotion with the International Mountain Tourism Alliance, including our expert think tanks and some of the scenarios mentioned earlier, can serve as a very powerful driving force in the alliance's future promotion.
In fact, in the digital era, technological development is an important part of the great changes unseen in a century. How can the International Mountain Tourism Alliance use more precise digital technology in the digital and intelligent era to drive domestic and international economic and social development with faster and newer productive forces? This is also a concrete manifestation of our embracing the times by integrating sports with tourism, fashion, trendiness, and the era.
In the digital era, we can already hold video conferences between China and Europe, China and Canada, and carry out cooperation between the International Mountain Tourism Alliance and the Top Plan of Camping Home. Under the Olympic commercial ideology, we have established a Sino-Canadian international cultural exchange camp. This event also includes an international exchange camp section, which can actually enable real-time dialogue with us from the other side of the earth. This also reflects the speed of our technology application in driving China to share with the world.
Our hosting of the Olympics has established a Chinese model of modern development as a strong nation with national confidence, cultural confidence, political confidence, and institutional confidence. However, we have always welcomed all international friends who love peace and our earth home to jointly promote the contribution of outdoor sports and mountain tourism to the world and the development of the times. In this event, we have also applied some digital and technological techniques, including in its scenarios and equipment.
Including all the journalists here today, through our modern technology, we will transmit all the information of our conference to all global aspirants willing to cooperate with the International Mountain Tourism Alliance and align with the development of Chinese outdoor sports and sports. We welcome you to come to China, to Guizhou, and through our digital media dissemination technology, we will transmit our greetings from China and Guizhou, as well as the information about the gathering of comrades from the International Mountain Tourism Alliance, to our global partners as soon as possible.
Q: In your opinion, what aspects can be strengthened to enhance communication and cooperation among mountain tourism destinations, so as to achieve sharing, joint construction and win-win results?
A: The activities of the International Mountain Tourism Alliance, including its annual meeting and the International Mountain Tourism and Outdoor Sports Conference, are constantly innovating in their forms, and every year new attractions, countries, and cities join in. As Secretary-General Fu Yingchun just said, we have many new friends every year. So what kind of perspective should we use to communicate with our new and old friends? In addition to the continuous improvement of the ability in think tanks, what is more important is that in the process of holding the conference, it brings every member a real sense of gain, whether in cities, scenes, equipment, trade, sports, culture and tourism exchanges.
Especially this year, our event has innovated to promote the development of the exhibition through the competition, promote the production through the exhibition, integrate the exhibition and promote the economic and social development of Guizhou. In the event, we have also added different groups of people, such as families, friends and related industry partners, and provided investment opportunities to enhance the global service level of enterprises and association members. In addition, in terms of talent training, the overall level of think tank experts has also been increased. For example, this year, we have added new think tank experts from Beijing Sport University, the chief security expert who is very influential in the world, and our business school doctoral supervisor. We have also added new think tank members to provide more knowledge-based talent training. We will also pass on China's experience to the partners of the World Mountain Tourism Alliance to provide more help. This is also why the International Mountain Tourism Alliance has never forgotten to innovate its team level and constantly improve its service capabilities in its headquarters in Guizhou.
The third point is that through our exchanges with European countries, African countries, Middle Eastern countries, Central Asian countries, and South America, the level of communication between China and the world will continue to improve, including the ability to provide services in minor languages in translation.
Of course, in the process of continuous improvement of members, new requirements for the International Mountain Tourism Alliance and the Camping Home Top Plan are constantly collected through annual activities, and new improvements will be made in the activities of the new year. As Minister Lu Yongzheng mentioned in the morning, this year's event, the International Mountain Tourism and Outdoor Sports Conference, is a new stage in the form of event organization. The forms of this year's stage will bring some new innovations for next year.
In the first year of this year, we can see that exhibitors, participants, scholars, industry experts, policy experts and technical experts have all given high praise to the entire event. But more importantly, we still have a long way to go to reach a higher level. Therefore, we are constantly improving our ability to provide international services, and making new contributions to the world with Chinese manufacturing, Chinese technology, and Chinese management standards provided by the international community.
The integration of sports and tourism, under the platform of the International Mountain Tourism Alliance, will become an even more driving force for innovation. The services of the 196 member countries that host the Olympic Games, including the photography of the entire forum, will also be improved in terms of service levels for different aspects of the pursuit of a higher and better life. But I think more importantly, with the global development in the process of holding conferences, exhibitions and serving international trade, this year we will also launch a two-way approach for the Bureau of the Ministry of Commerce to select the best global suppliers. This year's cultural, sports, health and tourism exhibition also introduced some international products from Russia, Ethiopia, Serbia and other countries.
At the overall level, we have taken Guizhou as the center and seen the whole country and the world. How can we make the dual circulation of the Belt and Road Initiative, through the joint efforts of the members of the Alliance and all of us, to promote our next major event after the Summer Olympics and Winter Olympics to the world? I think the International Mountain Tourism and Outdoor Sports Conference launched by the International Mountain Tourism Alliance will also become an international IP in the digital age. International IP is the biggest role of our hand in hand with the world and the bridge of development. I also hope to promote it through our domestic and international new media and self-media, and each of you is a participant. I love my motherland, and I love our Guiyang.
All our activities today, including the auction of outdoor equipment in the evening, camping, outdoor activities, music, parties and other activities, are all themed around "so much love", to convey our services, our enthusiasm, our technology products, and our philosophy of creating a world-class tourist destination that requires everyone's participation. I also want to take this opportunity to introduce the system of Chinese Olympic business ideas launched by the International Mountain Tourism Alliance and the Top Camping Home Program, which will make such a love even better.
Editor Ⅰ: Zhang Wenwen
Editor Ⅱ: Wu Dan
Editor Ⅲ: Liu Guosong
