From December 27th to 29th, the Thematic Training Workshop on "Mountain Tourism Pattern Innovation and Community Co-Construction" was held in Chengdu. The training focused on in-depth analysis and case sharing around the theme, exploring and grasping the characteristics and laws of mountain tourism operations, and obtaining methodological guidance for ideological leadership and practical support. The International Mountain Tourism Alliance (IMTA) invited experts in domestic tourism and related fields to give systematic and high-quality specialized lectures. IMTA members, industry representatives, representatives of mountain tourism destinations in Guizhou Province, Chengdu Municipal Bureau of Culture, Radio, Television and Tourism, and representatives of related industries participated in the training.

"China's tourism is facing the historical task of transformation and upgrading, mainly in the traditional field. The upgrading is high-quality development, which is a comprehensive requirement. Among them, quality and efficiency are equally required, and efficiency is the fundamental reason behind it." Wei Xiao'an, senior expert and Council of the IMTA, made a detailed and in-depth report. He focused on the theme of "Mountain Tourism: Innovation and Market" and shared: At present, China's tourism pattern has undergone fundamental changes, with declining consumption capacity, prominent diversified products, and lack of development potential in tourism investment. However, at the same time, a new development pattern has emerged, and the cultural tourism industry is developing towards high quality. The mountain lifestyle in the post-epidemic era is of great attraction to tourists, and vacation demand has become a rigid demand. Wei Xiao'an said that the improvement of mountain tourism faces difficulties such as inconvenient transportation, insufficient infrastructure, seasonal constraints, etc. Mountain areas need to innovate products, brands, models, and concepts to deal with the relationship between tourism development and mountain ecology and local residents to achieve compound development and comprehensive promotion. In addition, the transformation of tourism enterprises, innovation of new formats, improvement of productivity, optimization of structure, promotion of demand, and promotion of science and technology are all new focuses of current tourism development. To achieve high-quality development of tourism industry, we should make joint efforts from multiple aspects such as decision-making, projects, products, operations, services, science and technology, talents, and development pattern.

Wei Xiao'an, senior expert and Council of the IMTA

Source: IMTA