Editor's note: On September 15, the "International Mountain Tourism Alliance (IMTA) Annual Conference and Dialogue among World Famous Mountains 2023" opened in Xingyi City, Guizhou Province. Gathering over 200 participants, including IMTA members, renowned international organizations, relevant national cultural and tourism departments, leaders and officials from Guizhou Province, professional tourism organizations and enterprises, world-famous mountain and mountain tourism destination institutions, media and other esteemed guests. The conference was themed with "Mountain Tourism Resource Innovation and Destination Construction." Simultaneously, the Dialogue among World Famous Mountains explored the theme "World Famous Mountains Empower the Wellness of Mountain Tourism." Discussions revolved around cutting-edge strategies for mountain resource protection, innovative utilization, and development, fostering an inclusive and collaborative atmosphere.
Zhang Haifeng, CEO of Huway,delivered a keynote speech at the Dialogue among World Famous Mountains 2023.
Source: IMTA
The following is the full text of the speech:
Today, I would like to share with you the theme of "Smart System Empowers Mountain Sports." I hope we can effectively protect the mountain environment, enhance the safety of mountain sports, and make mountain tourism more enjoyable through our smart system.
Lucid waters and lush mountains are invaluable assets, known as the "Two Mountains" theory. Guided by this theory, China has witnessed tremendous changes in its ecological environment. The theory emphasizes that protecting the ecological environment will generate significant economic value. At the same time, China also advocates the concept of "Transformation of the Two Mountains", which means that a well-preserved ecological environment requires appropriate methods to be transformed into economic value, and the smart system is capable of achieving such a transformation.
Source: IMTA
Based on the concept of "Transformation of the Two Mountains", we have developed a smart trail system, which has been successfully promoted in various cities, including Shenzhen, Nanjing, Wuhan, Hefei, Changsha, Guiyang and Anji. This system aims to seamlessly integrate the livable urban ecological environment into the healthy lifestyles of citizens, and achieve a perfect fusion of ecology and life.
The smart system adopts a low-power design and solar power supply, particularly suitable for complex mountainous environments. Lora/4G self-organizing network communication ensures that the system can operate normally, even in areas without mobile signal coverage. RFID induction/AI recognition interaction, BeiDou positioning, and various sensors provide comprehensive functional support and a better user experience.
Source：Zhang Haifeng
The smart mountain system can offer a higher level of ecological protection for mountains to make mountain sports more efficient and secure, and also promote economic development in mountainous areas.
·Smart Guide: Real-time altitude, route guidance, location maps and real-time weather data
·Emergency Support: Emergency notifications, emergency assistance, rescue positioning and emergency supplies provision
·Event Services: Including event check-in, event timing, route directions and players' Vlogs
·Scenic Area Services: Traffic statistics, event operations, notifications and safety warnings
·Ecological Protection: Video monitoring, fire warnings, carbon sink monitoring and theft prevention for famous trees
In addition, the Sports and Tourism Lodge we have launched can also contribute to the development of mountainous areas.
·Self-service Participation: Individuals or teams can independently obtain media for participating in mountain activities and events
·Storage and Supplies: Participants can store belongings and obtain necessary supplies at the lodges
·Reward Redemption: After completing activities, participants can automatically redeem medals, cultural and creative products, or agricultural products at the lodges
·Real-time Information: Large screens display mountain sports events, activity updates, and rankings
·Electronic Coupons: Those who complete mountain sports will receive electronic coupons on their mobile phones
Smart systems can also enhance the operational efficiency of mountainous scenic areas
·Cost Reduction: With multiple smart functions such as retail, rentals, self-service redemption, and smart operations, human resource costs can be reduced
·Enhanced Experiences: Functions such as touring Vlogs, smart guides, and self-service participation in activities and events can improve mountain tourism experiences
·Improved Supply Efficiency: Multiple projects (hiking, running, cycling), multiple participation methods (activities, events, check-in tasks), and multiple application scenarios (team building, study trips, organizing events), and provide all-weather, self-service, and multi-concurrent supply services to enhance the efficiency of mountain sports product supply
·Innovative Operational Methods: Encompassing leisure sightseeing (check-in activities), sports enthusiasts (hiking, cycling, running events), team customization (team building, organizing events), and scenic area activities (regular events, themed activities) to meet diverse operational needs
Currently, we have implemented a project in the Chishui River Valley in Zunyi, Guizhou, which provides visitors with a great experience and a sense of participation without requiring significant investment. At the same time, scenic areas can also promote products through the smart system, such as team-building activities or educational programs.
Source: IMTA
The smart system is also driving exploration into "carbon neutrality". For example, on the smart trail in Donghu, Wuhan, citizens can automatically redeem carbon-offset ecological products from Enshi Prefecture and receive discounted tickets to Enshi Grand Canyon after participating in a running race. This approach not only brings high-quality agricultural products from mountainous areas to cities but also attracts urban residents to visit mountainous areas, promoting carbon neutrality and contributing to the green development of mountainous areas. This is an exploration that we will undertake in the future. For mountainous areas, this initiative enhances the value of ecological resource products while attracting urban visitors and increasing visitor flows.
We hope that in the future, this system can be applied to more mountain tourist destinations worldwide, contributing solutions and intelligence to the global development of mountain tourism.
Text and images source: IMTA
Editor Ⅰ: Zhang Wenwen
Editor Ⅱ: Wu Dan
Editor Ⅲ: Liu Guosong
