Editor's note
After three years of COVID-19 attacks, in 2023, the year of reshaping the global tourism industry, developing mountain tourism is becoming an important step for the cultural tourism industry to meet people's outdoor tourism consumption demand and their yearning for a better life after the pandemic.
On May 29, the fifth "International Mountain Tourism Day" is coming. The International Mountain Tourism Alliance(IMTA), together with the Ministry of Information, Culture and Tourism of Laos (MICT), the Pacific Asia Travel Association (PATA) and the Global Tourism Economic Forum (GTEF) and other organizations, jointly held the "International Mountain Tourism Day" themed activities and marketing activities with the theme of "Enjoying the Wonder of Mountains, Sharing the Beauty of Life, Revitalize the Tourism Industry" in Laos. It aims to jointly create a more positive and healthy tourism life and market atmosphere, promote cultural exchanges between countries, enhance friendship and mutual integration, and discuss, build and share a better future of mountain tourism.
Guest: Takuya Moriya, former President of Nisaka Peace Tourism Co., LTD
Takuya Moriya expressed his sincere congratulations to all of you on the occasion of the 5th International Mountain Tourism Day themed activities of the International Mountain Tourism Federation. This year is the first year of social life and economic recovery after the three-year closure of the epidemic. It is also a very important new stage for the International Mountain Tourism Alliance to start again. Therefore, the activities held in Laos are of great significance.
With the change and development of the tourism industry, great changes have taken place with the relevant alliances and associations leading the development of the world tourism industry so far. Although the International Mountain Tourism Alliance was founded relatively late compared with other organizations, it hopes to lead the development of tourism industry in the new era through alliance activities that adapt to the new era and cooperation with other organizations.
