Editor's note

After three years of COVID-19 attacks, in 2023, the year of reshaping the global tourism industry, developing mountain tourism is becoming an important step for the cultural tourism industry to meet people's outdoor tourism consumption demand and their yearning for a better life after the pandemic.

On May 29, the fifth "International Mountain Tourism Day" is coming. The International Mountain Tourism Alliance(IMTA), together with the Ministry of Information, Culture and Tourism of Laos (MICT), the Pacific Asia Travel Association (PATA) and the Global Tourism Economic Forum (GTEF) and other organizations, jointly held the "International Mountain Tourism Day" themed activities and marketing activities with the theme of "Enjoying the Wonder of Mountains, Sharing the Beauty of Life, Revitalize the Tourism Industry" in Laos. It aims to jointly create a more positive and healthy tourism life and market atmosphere, promote cultural exchanges between countries, enhance friendship and mutual integration, and discuss, build and share a better future of mountain tourism.

Guest: Director General of the Department of Planning and International Cooperation of the Ministry of Information, Culture and Tourism of Laos, Phengchanh Phengmuang

"Welcome to Laos," she said. "Laos is beautiful, full of natural beauty, unique culture and customs." The Lao People's Democratic Republic has been named "one of the 25 Most attractive countries in the world in 2023" by National Geographic magazine. There are many things worth exploring in this land, and these precious resources of cultural value have become world cultural heritage.

Currently, the global tourism industry is recovering, and Laos' location in the center of Southeast Asia makes the country an important destination for regional and international tourists, according to Phang Kam Phang. It is a great honor for the International Mountain Tourism Alliance to hold the 2023 International Mountain Tourism Day in Laos. She welcomed distinguished guests from all over the world on behalf of the people of all ethnic groups in Laos. She believes that the beautiful culture and rich natural tourism resources, including the mountains surrounded by the beautiful natural environment of Laos, will attract more and more tourists from all over the world to visit Laos, and those who have already visited Laos will surely come back.