Editor's note

After three years of COVID-19 attacks, in 2023, the year of reshaping the global tourism industry, developing mountain tourism is becoming an important step for the cultural tourism industry to meet people's outdoor tourism consumption demand and their yearning for a better life after the pandemic.

On May 29, the fifth "International Mountain Tourism Day" is coming. The International Mountain Tourism Alliance(IMTA), together with the Ministry of Information, Culture and Tourism of Laos (MICT), the Pacific Asia Travel Association (PATA) and the Global Tourism Economic Forum (GTEF) and other organizations, jointly held the "International Mountain Tourism Day" themed activities and marketing activities with the theme of "Enjoying the Wonder of Mountains, Sharing the Beauty of Life, Revitalize the Tourism Industry" in Laos. It aims to jointly create a more positive and healthy tourism life and market atmosphere, promote cultural exchanges between countries, enhance friendship and mutual integration, and discuss, build and share a better future of mountain tourism.

Guest: Wei Chao, vice president of Huangshan Tourism Development Co., LTD. 

Wei Chao, vice president of Huangshan Tourism Development Co., LTD., believes that 2023 will be a year of reshaping the tourism industry, and the global tourism industry will show a good momentum of vigorous development and prosperity. In this context, the "International Mountain Tourism Day" with the theme of "Connecting the Wonderful Mountains, Sharing the Beautiful Life, Promoting the revitalization of Tourism" will be held, and a number of marketing and exchanges will be held. The joint participation of the government, enterprises and institutions will certainly strengthen the exchanges between the industries. Tourists pay more attention to the development of mountain tourism, which plays a positive role in promoting the comprehensive recovery of tourism and market opening.

Wei Chao said that in recent years, Huangshan Tourism has been working hard to improve service quality and refine tourism products, combining high-quality natural resources with Huizhou culture, actively exploring product transformation and business model innovation, and creating high-end mountain accommodation such as Shuguang Li, Yunye Pai and Yuntravel. At the same time launched the West Sea network celebrity small train, Yuping building network celebrity balcony and other network celebrity card attractions, developed the welcome pine family series of cultural products, by the majority of tourists love and sought after. Influenced by the warming environment of tourism, as well as the increasing support and capability of new products and new forms of business, the number of tourists choosing Huangshan as a destination has increased significantly since this year. By May 18, more than 1.63 million tourists had visited Mount Huangshan, an increase of nearly 30 percent over the same period in 2019. We should work together to promote the recovery of tourism and accelerate the opening up of the market.