Editor's note

After three years of COVID-19 attacks, in 2023, the year of reshaping the global tourism industry, developing mountain tourism is becoming an important step for the cultural tourism industry to meet people's outdoor tourism consumption demand and their yearning for a better life after the pandemic.

On May 29, the fifth "International Mountain Tourism Day" is coming. The International Mountain Tourism Alliance(IMTA), together with the Ministry of Information, Culture and Tourism of Laos (MICT), the Pacific Asia Travel Association (PATA) and the Global Tourism Economic Forum (GTEF) and other organizations, jointly held the "International Mountain Tourism Day" themed activities and marketing activities with the theme of "Enjoying the Wonder of Mountains, Sharing the Beauty of Life, Revitalize the Tourism Industry" in Laos. It aims to jointly create a more positive and healthy tourism life and market atmosphere, promote cultural exchanges between countries, enhance friendship and mutual integration, and discuss, build and share a better future of mountain tourism.

Guest: Xu Jianzhong, Party secretary of Wugong Mountain Scenic Area in Pingxiang, Jiangxi Province

In recent years, with outdoor sports as the medium, Pingxiang Wugong Mountain Scenic Spot has continuously refined the IP of "Yunzhong Grassland Outdoor Paradise". By holding brand events such as Wugong Mountain International Tent Season, National College Students Outdoor Sports Culture Festival, mountain cross country race and so on, it has developed diversified and young cultural tourism products. Connect the rich forest, mountain, alpine meadow, characteristic natural resources and cultural resources of Wugong Mountain, and deeply integrate natural and cultural resources to achieve a win-win situation.

According to Xu Jianzhong, at present, Wugong Mountain Scenic spot is speeding up the improvement of the national mountaineering fitness trail, international mountain outdoor sports Valley, tourist departure camp, international tent culture Exposition park and other infrastructure, to provide more open activity space and physical and mental aesthetic experience for the vast number of tourists. Mountain tourism should give full play to the important role of post-epidemic tourism in reshaping healthy lives and promoting exchanges among civilizations. In the future, Wugong Mountain scenic spot will speed up product innovation, enrich its service mode as soon as possible, constantly expand culture, tourism, leisure functions, promote the integration of tourism, culture, sports, health and pension industry chains, cultivate new business forms and new products with more characteristics of Wugong Mountain, and promote the healthy development of mountain tourism industry.