Editor's note
After three years of COVID-19 attacks, in 2023, the year of reshaping the global tourism industry, developing mountain tourism is becoming an important step for the cultural tourism industry to meet people's outdoor tourism consumption demand and their yearning for a better life after the pandemic.
On May 29, the fifth "International Mountain Tourism Day" is coming. The International Mountain Tourism Alliance(IMTA), together with the Ministry of Information, Culture and Tourism of Laos (MICT), the Pacific Asia Travel Association (PATA) and the Global Tourism Economic Forum (GTEF) and other organizations, jointly held the "International Mountain Tourism Day" themed activities and marketing activities with the theme of "Enjoying the Wonder of Mountains, Sharing the Beauty of Life, Revitalize the Tourism Industry" in Laos. It aims to jointly create a more positive and healthy tourism life and market atmosphere, promote cultural exchanges between countries, enhance friendship and mutual integration, and discuss, build and share a better future of mountain tourism.
Guest: Yao Bin, Director of Tourism and Culture Bureau of Mount Emei Scenic and Historic Interest Area Management Committee
According to the World Tourism Economic Trends Report (2023), the total number of tourist trips worldwide in 2023 will reach 10.78 billion, and the total global tourism revenue will reach $5.0 trillion, recovering to 74.4% and 86.2% of 2019's respectively. The theme event of "International Mountain Tourism Day" is held in the critical year of tourism remodeling. It provides a platform of mutual learning and integration for the development of global mountain tourism. It also conveys to the global market and tourists that all parties, including the International Mountain Tourism Alliance, will work together to actively promote the sustainable development of mountain tourism. At the same time, it will provide a guiding opinion for the global mountain tourism and the traditional mountain scenic spot -- Mount Emei to cope with the changes of the international tourism market. This activity will also become a landmark event to promote international tourism exchanges.
Since ancient times, unique natural resources have created unique cultural resources, and the inheritance and promotion of excellent traditional culture has promoted the harmonious coexistence between man and nature. Therefore, only the organic integration of natural resources and cultural resources can bring tourists better mountain tourism experience. Mount Emei is a world cultural and natural heritage. Based on protecting the heritage, consolidating the cultural foundation, protecting the forest and protecting the earth gene, according to the resource characteristics of Mount Emei World Heritage Site, from the space, it has launched special tourism products such as mountain pilgrimage, blessing sightseeing, Zhongshan perception, world heritage culture, low mountain hot spring, health and leisure. In terms of time, the four seasons tourism products, including rhododendrons in spring, moons in autumn, coolness in summer and snow in winter, meet the needs of various groups of people. In addition, Mount Emei also innovatively launched several Emei experience centers around digital technology immersive experience. The drama City of Fantasy, Only Mount Emei, created a new scene of Mount Emei cultural tourism featuring multiple views of one scene, new views of old scenes, fine views of ancient scenes, and symbiosis of reality and virtuality, which was also sought after by the majority of tourists.
Connect the wonderful mountains, share the beautiful life and promote the revitalization of tourism together. I wish 2023 "International Mountain Tourism Day" theme activities a complete success.
