Editor's note

After three years of COVID-19 attacks, in 2023, the year of reshaping the global tourism industry, developing mountain tourism is becoming an important step for the cultural tourism industry to meet people's outdoor tourism consumption demand and their yearning for a better life after the pandemic.

On May 29, the fifth "International Mountain Tourism Day" is coming. The International Mountain Tourism Alliance(IMTA), together with the Ministry of Information, Culture and Tourism of Laos (MICT), the Pacific Asia Travel Association (PATA) and the Global Tourism Economic Forum (GTEF) and other organizations, jointly held the "International Mountain Tourism Day" themed activities and marketing activities with the theme of "Enjoying the Wonder of Mountains, Sharing the Beauty of Life, Revitalize the Tourism Industry" in Laos. It aims to jointly create a more positive and healthy tourism life and market atmosphere, promote cultural exchanges between countries, enhance friendship and mutual integration, and discuss, build and share a better future of mountain tourism.

Guest: Tang Lei, Operation Director of Yunnan Kingsway Tourism Development Co., LTD

Tang Lei said that the International Mountain Tourism Day will help strengthen cooperation and exchanges in the tourism industry around the world. By co-hosting various themed events, seminars and forums, tourism practitioners from different countries and regions can share experiences and explore cooperation opportunities to promote the global recovery and development of tourism. In addition, the event provides a platform for countries to showcase their unique mountain tourism resources and cultural heritage, attracting more visitors to explore and experience.

She believes that all parties should strengthen cooperation to jointly promote the development of mountain tourism market. The focus of cooperation could include developing common tourism policies, reducing trade barriers, promoting people-to-people exchanges and tourism investment. Through joint efforts, the mountain tourism market can be expanded, service quality can be improved, more investment and tourists can be attracted, and sustainable development and common prosperity of mountain tourism can be achieved.