Editor's note

After three years of COVID-19 attacks, in 2023, the year of reshaping the global tourism industry, developing mountain tourism is becoming an important step for the cultural tourism industry to meet people's outdoor tourism consumption demand and their yearning for a better life after the pandemic.

On May 29, the fifth "International Mountain Tourism Day" is coming. The International Mountain Tourism Alliance(IMTA), together with the Ministry of Information, Culture and Tourism of Laos (MICT), the Pacific Asia Travel Association (PATA) and the Global Tourism Economic Forum (GTEF) and other organizations, jointly held the "International Mountain Tourism Day" themed activities and marketing activities with the theme of "Enjoying the Wonder of Mountains, Sharing the Beauty of Life, Revitalize the Tourism Industry" in Laos. It aims to jointly create a more positive and healthy tourism life and market atmosphere, promote cultural exchanges between countries, enhance friendship and mutual integration, and discuss, build and share a better future of mountain tourism.

Guest: Ye Wanhong, co-founder of Youxiaku and chairman of Zhejiang Youxiaku Culture Group

Ye Wanhong, co-founder of Youxiaku and chairman of Zhejiang Youxiaku Cultural Group, believes that the International Mountain Tourism Day not only helps to raise people's awareness and understanding of mountain tourism, but also has an important and positive impact on the overall recovery of the tourism industry, the opening of the tourism market, and the promotion of mutual benefit among different cultures and ethnic groups. Through mountain tourism, we can learn more about nature, promote the protection of mountain tourism resources, promote the environmental protection concept of sustainable tourism, and ensure that these resources can benefit from tourism in the long term. We respect nature and protect the environment, so that these beautiful scenery can be permanently retained.

Ye Wanhong expressed the hope that through the theme activities of "International Mountain Tourism Day", international tourism cooperation can be strengthened and mutual understanding deepened. In particular, through sharing, exchanges and cooperation between countries of the "Belt and Road", more business opportunities can be created, tourism globalization can be promoted and the development of the world economy can be promoted. International Mountain Tourism Day is an important global event, which plays an important role in promoting cultural exchanges, promoting tourism and promoting environmental protection.