From November 17th to 19th, the "2023 China International Travel Mart(CITM)" co-hosted by the Ministry of Culture and Tourism, the Civil Aviation Administration of China and the People's Government of Yunnan Province was held at the Dianchi International Convention and Exhibition Center in Kunming. The theme of this tourism fair is "Hello, China". There are 9 exhibition halls, about 5,000 standard booths, and about 70 countries and regions' tourism promotion agencies, related enterprises and more than 800 international travel agents from more than 30 countries and regions. The opening ceremony, the Global Travelers Conference, the China Inbound Tourism Policy Interpretation Conference, the Dianchi Dialogue and other supporting activities were held simultaneously. Fu Yingchun, Vice Chairman and Executive Secretary General of the International Mountain Tourism Alliance, led the team to participate in the exhibition and was invited to attend the opening ceremony and related activities.
The International Mountain Tourism Alliance(IMTA) booth is located in the International and New Business Pavilion, with the creative design of a tent "mountain peak" symbolizing the higher and stronger goal of mountain tourism, and the mountain-style camping is realistically created to present a perfect image, giving people an immersive outdoor experience; the VR of the metaverse, snowmobiles, outdoor camping equipment, etc. attract the guests to experience the fun of mountain tourism; the on-site system achievements and experiences with the focus on ideological guidance, practical support, platform construction, and brand shaping, show the overall atmosphere of professionalism, innovation, fashion, and vitality, which has aroused the strong interest and wide acclaim of international organizations, international exhibitors, domestic industry insiders, and the media. The IMTA booth won the Best Organization Award and Best Booth Award again.
During the exhibition, the main leaders of international organizations, relevant cultural and tourism departments and tourism-related enterprises came to the booth to learn more about the development of the IMTA, and conducted in-depth exchanges on local mountain tourism resources to explore the direction and possibility of further cooperation. Peter Semone, Chairman of the Pacific Asia Travel Association (PATA), said that the IMTA exhibited a very rich content, and the new form of mountain tourism was exhibited through the IMTA platform, which was of great significance for promoting the development of mountain tourism. He also expressed that PATA was willing to establish a closer strategic partnership with the alliance. The heads of tourism departments in Hong Kong, Macao, Shanghai, Qingdao and other places came to the booth for exchanges and negotiations, expressing their willingness to carry out multi-faceted cooperation and exchanges with the IMTA.
At this year's Travel Mart, the IMTA once again worked together with its members, representatives of the mountain tourism industry, and new forms of mountain tourism in Guizhou to interact with mountain tourism operators and consumers from all over the world. The Alliance actively met with exhibiting enterprises and tourism institutions from all over the world, and successively held negotiations with relevant persons in charge of tourism institutions from Spain, Japan, South Korea, Thailand, Laos, Myanmar, Sri Lanka, New Zealand, Ghana, Hong Kong, Macao and other countries and regions on establishing cooperation and exchange relations in mountain tourism. The Alliance reached consensus on relevant cooperation matters and future joint construction mechanisms.
The IMTA's participation in this year's China International Tourism Mart is the fourth time it has participated in a large-scale international cultural tourism exhibition, following the Wuhan Cultural Tourism Expo, Xi'an Cultural Expo, and China-ASEAN Expo Tourism Exhibition this year. It is an important strategy determined by the main leaders of the alliance to continuously participate in large-scale professional exhibitions as a platform for building the alliance, strengthening its brand, shaping its image, and enhancing its influence. Through continuous exposure, the alliance's influence will continue to be enhanced, and it will provide new practical support for the alliance's participation in the construction of a global tourism governance system and for serving China and Guizhou.
Editor Ⅰ: Zhang Wenwen
Editor Ⅱ: Wu Dan
Editor Ⅲ: Liu Guosong
