International Mountain Tourism Alliance presented digital and immersive experience of mountain tourism at the West China Culture Industries Expo for Tourism and won the "Best Exhibition Award"
From August 17 to 20, the 10th West China Culture Industries Expo and the 2023 Xi'an Silk Road International Tourism Expo were jointly held in Xi'an, Shaanxi Province. The total exhibition area was more than 100,000 square meters, bringing together nearly 1,000 exhibitors at home and abroad to seek cooperation and development of cultural industry and tourism industry.The International Mountain Tourism Alliance(IMTA) exhibition area, with digital enabling cultural tourism, showed the cutting-edge technology and development prospects of mountain tourism, which was wonderfully presented at the West Expo. Fu Yingchun, Vice Chairman and Executive Secretary General of the Alliance, led the delegation to the exhibition.
On the scene of the exhibition, Cai Chaolin, Vice Governor of Guizhou Province, Xu Mingfei, Vice Governor of Shaanxi Province, Song Xiaolu, Deputy Director of Guizhou Provincial Department of Culture and Tourism, Xiao Qi, Vice Mayor of Xi'an City, and other leaders and guests inspected the exhibition area of the Alliance, accompanied by the leaders of the Alliance, and learned about the development of mountain tourism and the business development of the Alliance in detail. Cai fully affirmed the achievements made by the Alliance in recent years, and said that digitization is becoming an important means to achieve sustainable development of the cultural and tourism industry. Mountain tourism has a broad prospect. He hopes that the Alliance will give full play to its professional and platform advantages, and innovate and explore the deep integration of mountain tourism industry and digital technology. The leaders of Shaanxi Province said that the Qinling Mountains have rich and unique mountain resources, which are uniquely favored for the development of mountain tourism, and can cooperate with the International Mountain Tourism Alliance in many aspects.
Themed by digital mountain exploration tour, the International Mountain Tourism Alliance launched a number of digital cultural and tourism immersive experiences through mountain tourism meta-universe experience area, mountain tourism digital sports experience area, mountain tourism big data exhibition area and other mountain tourism digital technology application scenarios. At the same time, it displayed mountain outdoor leisure industry such as mountain camping equipment, bicycle, canoeing, rock climbing, camping and cave exploration, creating a strong mountain outdoor atmosphere.The combination of cutting-edge technology and new mountain tourism industry provides the audience with a rich experience of exploring mountain tourism, becoming a popular punch point.
Taking advantage of the opportunity to participate in this expo, the Alliance participants actively met exhibitors and tourism agencies from all over the world, and let more exhibitors feel the charm of mountain tourism through exchanges and interactions.At the same time, the exhibition platform helps the Alliance members promote products, helps the member units to promote and promote, promotes exchanges and cooperation, and further serves their members.
At present, the International Mountain Tourism Alliance has a total of 194 groups and individuals from 34 countries and regions on five continents, including 110 domestic members, 74 overseas members and 10 individual members. The members of the Alliance include tourism agencies, non-profit organizations, cultural and tourism enterprises, financial consulting agencies, tourism universities, tourism equipment manufacturers, outdoor organizations, well-known managers, experts, scholars and entrepreneurs in the field of tourism, etc.
The International Mountain Tourism Alliance is the first international organization oriented to mountain tourism in the world. It aims to protect mountain resources, inherit mountain civilization, promote mountain economy and benefit mountain people. It is committed to the sustainable development of mountain tourism. It actively participates in the construction of mountain tourism governance system, promotes industry exchanges and cooperation, promotes the successful experience of mountain tourism development, promotes mountain economy prosperity and promotes the development of mountain tourism.
