Issue 3, 2023 | The Asia Mountain Tourism Promotion Conference has topped the annual ho...

time:2023-02-10 11:05 author:IMTA

The Asia Mountain Tourism Promotion Conference has topped the annual hot list of Chinese cultural tourism activities

Recently, together with the Research Institute of China Culture and Media Group, relying on the big data platform of "Zhongchuanchun Cloud", they evaluated the key cultural and tourism activities of 2022 year based on the communication volume, search volume, public opinion attention and other dimensions, and selected the 20 most popular cultural and tourism activities such as "the 13th China Art Festival". The "2022 Asia Mountain Tourism Promotion Conference" made the list, becoming one of the four tourism-specific events selected this year.

The 2022 Asia Mountain Tourism Promotion Conference opened on August 18 at the headquarters of the International Mountain Tourism Federation in Guiyang. The conference is hosted by the Ministry of Culture and Tourism, the People's Government of Guizhou Province and the International Mountain Tourism Alliance, with the theme of "Amity, Sincerity, Mutual Benefit and Inclusiveness, Cooperation and Sharing -- Building a New Future for the development of Mountain Tourism in Asia". It will be conducted online and offline. Representatives of diplomatic missions, tourism agencies, organizations and enterprises from 17 countries will participate. The conference includes Asian Mountain Tourism development theme Forum, Asian Mountain Tourism Promotion Conference, Mountain Living Consumption and non-genetic Inheritance Exhibition, Mountain Tourism Promoting Rural Revitalization Featured products Exhibition, Asian Mountain Tourism Photography Exhibition, Mountain art Space exhibition and other activities. The conference released the "Initiative to Jointly Promote Asian Tourism Revitalization Guiyang" and "Asian Tourism Promotion Plan and China's Practice of Tourism Poverty Reduction". Guizhou Province specially held a matchmaking meeting for investment promotion and promotion of cultural tourism industry.

The Asia Mountain Tourism Promotion Conference has attracted the attention of people from all walks of life. According to statistics, more than 870,000 people watched the opening ceremony and the theme forum through live streaming platforms such as Wenlv China, CCTV and Baidu. The information has been disseminated and promoted by 233 media on five continents, reaching more than 368 million people.

The 2022 Asia Mountain Tourism Promotion Conference will promote cultural exchanges and friendly cooperation among Asian countries, create a positive and healthy tourism mode and market atmosphere, and form a consensus on the importance of sustainable mountain development. At the same time, it will discuss the development law of regional mountain tourism in multiple dimensions, at multiple levels and from multiple perspectives, and jointly promote and build a new future of mountain tourism in Asia. It has contributed to building mountain tourism brands and platforms for exchanges and cooperation among Asian countries, benefiting mountain people, promoting tourism economy and jointly contributing to the high-quality development of mountain tourism.

It is reported that in accordance with the overall situation of international exchange and cooperation in the development of culture and tourism, the International Mountain Tourism Alliance, according to the 2023 work plan determined by the second session of the General Assembly, has put the promotion of the recovery and reshaping of the international tourism market on the agenda, and actively planned to continue to hold the theme activities of Asian mountain tourism market promotion on May 29 International Mountain Tourism Day.

Thematic activities

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