Dear IMTA Members:

Since its establishment, the International Mountain Tourism Alliance (IMTA) has always insisted on taking the advanced tourism development concept as the lead, building the brand with the platform, shaping the image with the brand, and boosting the impact with the image. We have been vigorously promoting the concept of sustainable mountain tourism development, actively participating in the construction of mountain tourism governance systems, and continuously facilitating mutual learning in mountain tourism civilization. With the focus on the promotion of harmonious interactions and cooperation within the industry, efforts have been made to disseminate successful experience in mountain tourism development, support the development of mountain community and economy, and share the well-being of mountain tourism development through joint consultation and construction. Fruitful practices have been carried out in the development of an international cooperation mechanism, the promotion of mutual understanding among civilizations, and the creation of innovative development models, etc. We have successfully created representative and internationally influential IP activities such as the "International Mountain Tourism Day" Themed Events, the IMTA Annual Conference, Dialogue among World Famous Mountains, World Heritage Mountains Summit, and Mountain Tourism Promotion Conference. These activities have provided a mechanism platform for interactions and exchanges among IMTA members and the industry, and have been widely recognized by the international community.

Currently, the Alliance has attracted a total of 194 groups and individuals from 34 countries and regions across five continents, including 110 domestic members, 74 international members, and 10 individual members. Alliance members include tourism institutions, non-profit organizations, cultural and tourism enterprises, financial advisory institutions, tourism colleges, outdoor gear manufacturers, outdoor organizations, renowned managers, experts, scholars, and entrepreneurs in the field of tourism from mountain tourism countries and regions worldwide.

In order to fully leverage the platform effect, enhance the dissemination of the achievements in international mountain tourism development, and effectively serve the members and the industry, IMTA Secretariat plans to establish an "International Mountain Tourism Alliance Headquarters Display Platform" at the IMTA Headquarters. We are currently soliciting promotional display materials from all IMTA members, including (but not limited to) organizational logos, video materials, publications, and promotional memorabilia. We hope to receive active participation and support from all members.

We kindly ask IMTA members to send the selected promotional display materials to IMTA Headquarters by July 26 (Address: 3rd Floor, South Building, IMTA Headquarters, Longteng Road, Nanming District, Guiyang City, Guizhou Province, P.R.China; Telephone: +86-851-85557227; Postcode: 550005).

We thank all members for the supports you extend towards the construction of the International Mountain Tourism Alliance Headquarters Display Platform and look forward to international mountain tourism achieving even more fruitful results in the future.

Contact:

Zhang Zhiheng (Mr.)

E-mail: zhang@imtaweb.org

Phone: +86-851-85557227-7033

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong