This year marks the first Spring Festival since China's successful application for World Heritage status. In line with the philosophy of "honest operation and high-quality service," China Tourism Group organized a series of cultural and tourism activities, achieving an excellent start. During the Spring Festival, the scenic areas under China Tourism Group received over one million visitors. The Splendid China Folk Custom Village hosted the 2025 Splendid Guangdong Lantern Festival, recreating the scenes from the TV drama "Dream of Splendor"; Shenzhen Window of the World brought a touch of Chinese romance with English song and dance performances as well as water-based fireworks displays; the De Tian Transnational Waterfall in Guangxi organized exciting events such as Zhuang folk song welcome ceremonies and performances with bronze drums; and the Dali Erhai Ecological Corridor allowed visitors to experience the intangible cultural heritage of Dali’s horse figurines and create their own Spring Festival souvenirs. Qingdao Haiquan Bay, Chengdu Haiquan Bay, and Guangzhou Jiulong Lake each launched a series of activities for the 2025 Spring Festival, including the Spring event, Cantonese New Year traditions, intangible cultural heritage performances of Cantonese opera, and outdoor parties.

(China Tourism Group is a member of IMTA)

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Bao Gang

Editor Ⅲ: Liu Guosong