Recently, the "2025 Ice and Snow Tourism Development Forum," jointly organized by the China Tourism Academy and Harbin Madier Cultural Tourism Investment Group, was successfully held in Harbin. Under the theme "Boosting Ice and Snow Consumption and Building a Hub for the Ice and Snow Economy," the conference featured segments such as opening speeches, thematic presentations, report releases, and panel discussions. During the event, the "China Ice and Snow Tourism Development Report (2025)" and the "Harbin Ice and Snow Tourism Development Report (2025)" were released. Zhang Xu, Chairman of the World Tourism Alliance, attended the opening ceremony and delivered a speech, while Dai Bin, President of the China Tourism Academy, gave a keynote address titled "Integrating Ice and Snow into Daily Life for a Flourishing Tourism Industry."

(China Tourism Academy is a member of IMTA)

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Bao Gang

Editor Ⅲ: Liu Guosong