Recently, the "Hello, China!" – "The Splendid Inner Mongolia" overseas cultural and tourism promotion event, jointly organized by the China International Cultural Exchange Center, the Inner Mongolia Autonomous Region Department of Culture and Tourism, and the Kuala Lumpur Chinese Cultural Center, was held at the Malaysia International Trade Exhibition Centre (MITEC). Sun Guoming, Deputy Director of the Inner Mongolia Autonomous Region Department of Culture and Tourism; Lee Teik Kang, Deputy Director of the Malaysia National Tourism Agency; Han Ning, Director of the Kuala Lumpur Chinese Cultural Center; Liu Weikang, President of the Malaysia Chinese Tourism Association; as well as approximately 300 representatives from relevant tourism organizations, exhibitors, and the media attended the event. As one of the key activities of the 2025 Malaysia International Tourism Fair (MITM Travel Fair 2025), this promotion event introduced the rich tourism and cultural resources of Inner Mongolia to the Malaysian tourism industry and the general public, with a focus on highlighting the distinctive scenic areas and tourist destinations such as Ordos, Tongliao, and Manzhouli.

(Malaysia Chinese Tourism Association is a member of IMTA)

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Bao Gang

Editor Ⅲ: Liu Guosong