Ningbo, Zhejiang Expands Tourism Market to Japan and South Korea, Upgrades Inbound Tourism Consumption Experiences

time:2025-07-26 19:00 author:IMTA

Recently, the "Mountains, Seas, and Re-encountering Jiangnan" promotional event for "Poetic Zhejiang" in South Korea, organized by the Zhejiang Provincial Department of Culture and Tourism, was successfully held in Seoul! South Korea is a key inbound tourism source market for Ningbo, with deep historical ties and frequent economic exchanges between Seoul and Ningbo. As early as the Tang and Song dynasties, Ningbo served as a vital starting point of the Maritime Silk Road, fostering trade with the Korean Peninsula for over a millennium. Today, the connection continues through convenient air hubs like Shanghai and Hangzhou, as well as the close cooperation between Ningbo-Zhoushan Port and Busan Port. Moving forward, Ningbo’s tourism authorities will specially visit leading local travel companies, including Seoul Mode Tour, to discuss charter flights between Seoul and Ningbo, high-end customized tours, and extend invitations to the 2025 Maritime Silk Road Tourism Expo to be held in Ningbo in the second half of this year.

(Zhejiang Provincial Department of Culture and Tourism is a member of IMTA)

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Bao Gang

Editor Ⅲ: Liu Guosong

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