The Biemlfdlkk 2025 down collection was officially unveiled

time:2025-09-17 00:00 author:National Geographic China-IMTA

On September 9th, at Sayram Lake in Xinjiang, which is hailed as "the last tear of the Atlantic Ocean," National Geographic China and Biemlfdlkk jointly held the "Eastern Treasures: World-Class Down" Biemlfdlkk signing ceremony and the 2025 Winter New Product Launch, where the Biemlfdlkk 2025 down collection was officially unveiled. As an authoritative Chinese geography and science media, National Geographic China has always focused on "building the national image and fostering a sense of patriotism," conveying the rational beauty of China's nature and culture to the world and thus serving as an important symbol of the country's image. Established in 2003, Biemlfdlkk has been deeply involved in the golf industry for 22 years, growing alongside Chinese golf. Since 2013, it has been a partner of the Chinese national golf team, accompanying it on numerous competitions for 12 consecutive years. In 2020, it collaborated with the culture of the Forbidden City to create a joint series. In 2022, it entered into a twelve-year strategic partnership with Master Zhang Xue, the inheritor of the intangible cultural heritage of Suzhou embroidery, one of China’s four famous embroidery traditions... Biemlfdlkk is always using its own unique ways to tell the stories of Chinese brands and Chinese culture.

(National Geographic China  is a member of IMTA)

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Bao Gang

Editor Ⅲ: Liu Guosong

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