The Tourism Department of New South Wales, in collaboration with Airbnb, Rent a Car, and REDnote, officially launched the "Discover Sydney through its Views" campaign

time:2025-04-20 15:00 author:IMTA

Recently, the Tourism Department of New South Wales, in collaboration with Airbnb, Rent a Car, and REDnote, officially launched the "Discover Sydney through its Views" campaign. From April 15th to June 14th, travelers could participate in interactive activities on the dedicated REDnote page using the hashtag #DiscoverSydneyThroughItsViews, sharing their inspirations and stories about their trips to Sydney and discovering unique perspectives on this destination. New South Wales is one of the main destinations for road trips in Australia, and its capital, Sydney, consistently ranks among the top ten most popular cities for Chinese tourists. Rent a Car data shows that during the May Day holiday this year, the search volume for trips to New South Wales increased by 21% compared to the previous year, and many Chinese tourists took advantage of extended holidays to visit. So far, the average length of car rentals in New South Wales has reached 6.77 days, which is nearly two days longer than last year during the same period.

 

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Bao Gang

Editor Ⅲ: Liu Guosong

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