Trends and insights: Go RVing is committed to keeping you up-to-date on trends and insights that impact the RV industry.
One trend that’s gained popularity is experiential marketing, which creates an experience for the customer rather than approaching them through traditional marketing methods.
Why it matters: Creating a fun and unique experience is one of the best ways to connect with customers to ensure they want to learn more about a brand and what it offers.
1.Rather than running a commercial spot or promoting an ad that targets a passive audience, brands can use experiential event marketing to give willing customers a chance to be actively involved with the brand and its identity.
2.A refresher: This guide to a successful experiential event campaign includes six key factors to consider, how to measure the campaign’s success, and more.
Numbers to know: 9 out of 10 consumers are more inclined to buy from a brand after participating in their experiential marketing campaign.
1.Additionally, 1 out of 2 companies reported increasing their budget for experiential marketing from 2024 through 2026.
2.9 out of 10 marketers consider brand experiences important to their business success.
Call to action: Looking to implement experiential marketing strategies so your specific RV brand(s) stand out to curious consumers? Check out these ideas for some inspiration:
1.Highlight the RV’s capabilities: Host a free, family-friendly outdoor movie night in a local park or dealership lot, using the RV’s outdoor entertainment system. (Don’t forget to prepare s'mores!). This helps curious consumers see the appeal of camping in the outdoors while still enjoying the comforts of an RV.
2.Mini test runs: Encourage consumers to drive the RV for a lap, park the unit, or even set up features like the awning or slide-outs. Interacting with the RV makes the event memorable for prospective RVers.
3.Going on tour: Sponsor a few current customers to take a branded road trip. The brand's experiential focus is on the unique itinerary and stories. Prospective customers could follow the journey via social media, connecting RVing with inspirational travel goals.
(RV Industry Association is the member of IMTA)
Editor Ⅰ: Zhang Congxiao
Editor Ⅱ: Bao Gang
Editor Ⅲ: Liu Guosong
