Chongqing Cultural Tourism Group Leads Establishment of Industry-Education Integration Consortium, Building Core Engine for Digital Cultural Tourism Development

time:2025-07-24 14:52 author:Chongqing Daily-IMTA

Recently, the "Chongqing Digital Cultural Tourism Industry-Education Integration Consortium & Industry-Academia-Research Integration Platform Launch Ceremony," guided by the Chongqing Municipal Education Commission and the Chongqing Municipal Commission of Culture and Tourism Development, and hosted by the Chongqing Cultural Tourism Group, was successfully held at the Chongqing Liangjiang Holiday Hotel. The signing of five core projects and the launch of the industry-education integration consortium marked a solid step forward in Chongqing’s exploration of a new model for digital cultural tourism industry-education integration, serving national strategies and regional development.

The core achievement of this event—the collective signing of five strategic cooperation projects—signifies that Chongqing has pioneered a systematic, replicable "Chongqing Solution" in the field of digital cultural tourism industry-education integration.

Full-chain empowerment is achieved through five key supporting projects:

Digital Cultural Tourism and New Media Marketing Industry-Education Integration Consortium:

Chongqing Xinzhi Cultural Tourism Co., Ltd. and Chongqing Nanfei Technology Co., Ltd. signed agreements with Chongqing University of International Business and Economics, Chongqing Vocational College of Electronic Engineering, and Chongqing Light Industry Vocational College to formally establish the consortium, marking a new phase in Chongqing’s digital cultural tourism industry-education integration.

Digital Cultural Tourism and New Media Marketing Curriculum and Textbook Editorial Board:

Chongqing Nanfei Technology Co., Ltd. and Chongqing University of International Business and Economics partnered with Chongqing Xinzhi Cultural Tourism Co., Ltd. to form the board. They will develop cutting-edge, authoritative curriculum systems, setting standards and norms for talent cultivation in related fields.

On-site Engineer Training Base:

Chongqing Xinzhi Cultural Tourism Co., Ltd. and Chongqing Nanfei Technology Co., Ltd. jointly built the base with Chongqing Vocational College of Electronic Engineering. It creates an immersive platform for real-world project practice, enabling students to address industry demands firsthand and enhance problem-solving skills.

Modern Industry College:

Chongqing Xinzhi Cultural Tourism Co., Ltd. and Chongqing Nanfei Technology Co., Ltd. collaborated with Chongqing Light Industry Vocational College to establish the college. It will deeply integrate industry, academia, and research, ensuring seamless alignment between talent development, technological R&D, and industry needs.

Industry-Education Integration Practice Base:

Chongqing Xinzhi Cultural Tourism Co., Ltd. and Chongqing Nanfei Technology Co., Ltd. partnered with cultural tourism enterprises including Happy Valley, Gold Cruise, Hongyan Cultural Tourism, Ayi River Scenic Area, and Jindao Gorge Scenic Area to create a practice base. This builds a citywide internship and employment network, providing a broad stage for talent growth and forming a self-sustaining ecosystem where "education empowers industry, and industry nurtures education."

(Chongqing Municipal Commission of Culture and Tourism Development is a member of IMTA)

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Bao Gang

Editor Ⅲ: Liu Guosong

Thematic activities

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