On September 3, the Australian Tourism Board and China UnionPay International, the subsidiary responsible for operating international business of China UnionPay, officially signed a new round of three-year cooperation memorandum in Sydney. The signing of this new round of cooperation memorandum is an important step for both parties in the strategic development of the Chinese market, aiming to further promote cultural exchanges and the coordinated growth of the tourism economy between China and Australia, actively enhance the convenience of Chinese tourists' consumption and payment in Australia, and enhance Australia's brand image among Chinese tourists.

China is the largest source country of inbound tourists and total consumption in Australia in 2019. In the context of the increasing demand for travel and the iterative upgrading of payment methods among Chinese tourists, the active cooperation between tourism and payment consumption is crucial. Since the resumption of outbound tourism in China last year, the number of Chinese tourists to Australia has continued to rise. The latest data from the Australian government shows that the number of Chinese tourists entering Australia in June this year has recovered to nearly 70% of the same period in 2019, with a month-on-month increase of 11%. The order data of major airlines shows that the number of Chinese tourists who have booked to go to Australia during this summer vacation is increasing, and the popularity of traveling to Australia is showing a strong recovery.

The upcoming National Day Golden Week holiday is the peak of outbound long-distance travel, and the Australian tourism industry has made sufficient preparations to welcome the arrival of Chinese tourists.

(China UnionPay is the member of IMTA)

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong