Recently, the cultural and tourism promotion event of Hebei Province, hosted by the Department of Culture and Tourism of Hebei Province, was successfully held in Kuala Lumpur, Malaysia.

Zhang Shengli, Deputy Party Secretary and Vice Director of the Department of Culture and Tourism of Hebei Province, and Liu Weikang, President of the Malaysian Chinese Tourism Association, attended the event and delivered speeches. Over 100 representatives from local renowned tourism associations, tourism enterprises, and news media also participated in the event.

The head of the Baoding Municipal Bureau of Culture, Radio, Television, and Tourism provided detailed promotions of multiple high-quality tourism routes and expressed welcome to Malaysian tourists to experience them in Baoding personally. At the event, the "Interim Measures for the Management of Rewards and Subsidies for Travel Agencies Recruiting Tourists in Hebei Province" was officially announced to the Malaysian tourism market, elaborating on the reward and subsidy policies for travel agencies that "attract tourists to Hebei," which attracted widespread attention from local travel agencies.

The promotion conference achieved fruitful results. Hebei Provincial Tourism Association and Dolphin Travel Group in Malaysia successfully signed a strategic cooperation agreement. This marks a new chapter in launching tourist charter flights between Hebei and Malaysia, as well as cooperation in cultural and tourism information sharing between the two places. It is an innovative measure by Hebei's cultural and tourism sector in developing the overseas tourism market.

(Malaysian Chinese Tourism Association is the member of IMTA)

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong