In the scorching summer, most regions in China are still "slowly simmering", while Jiangsu, Zhejiang and Shanghai are taking the lead in opening the "high-temperature sauce-collecting" mode. Summer tourism has become an important theme for people to go out in summer. Tongcheng Travel has taken stock of the most fashionable summer tourism methods in 2024, and together with users, it explores the infinite possibilities of summer travel.
According to the data of Tongcheng Travel, since July, the tourism popularity of some mountain scenic spots suitable for summer vacation has increased by more than 100%, making them a summer resort for outdoor enthusiasts. The summer tourism popularity of coastal cities in the north such as Qingdao, Dalian and Qinhuangdao has also increased rapidly, attracting many tourists who are looking forward to "going to the sea". Water parks, rafting and other water activities are also good places for people to cool down and relieve heat on weekends. Since July, the tourism search popularity of water parks on the Tongcheng Travel platform has increased by 72% month on month. Night travel has also become a popular choice for tourists to go out in summer, and young people's "daytime hiding and nighttime traveling" tourism has new reasons.
Avoiding the heat in the snow mountain, the reservation of Mount Siguniang is up 202%
In the summer of 2024, many young tourists will turn their attention to nature, and mountains will become a popular choice for them to escape the heat. Tongcheng Travel data shows that Wugong Mountain is famous for its sea of clouds and sunrise, and Changbai Mountain attracts tourists with the mystery and magnificence of its Tianchi Lake, becoming the most popular mountain summer resort in China. While traditional famous mountains such as Emei Mountain, Huangshan Mountain, and Huashan Mountain still have their unique natural landscapes and cultural charm, they are also the best choice for summer tourism. In addition, emerging summer resorts such as Fanjing Mountain, Laojun Mountain, Yulong Snow Mountain, Qingcheng Mountain, and Siguniang Mountain have gradually emerged as the new darlings of young tourists. Among them, since July, the tourism booking popularity of Siguniang Mountain has increased by 202% year-on-year, becoming a dark horse in the summer tourism market. The booking popularity of Emei Mountain and Changbai Mountain has also increased by 160% and 132% year-on-year respectively.
More and more young tourists are eager to explore nature, experience different cultures and lifestyles. They prefer to choose to leave the hustle and bustle of the city behind and go into the mountains with their backpacks, escaping the heat while challenging themselves. Tongcheng Travel also reminds travelers who love outdoor sports to choose formal institutions and professional leaders for outdoor climbing, comply with relevant regulations of scenic spots and local governments, and pay attention to their own safety.
Everyone loves to see the sea, and Qingdao and Dalian are popular tourist destinations in summer
Cool sea breezes are the best way to blow away the heat. On China's long coastline, every tourist can find the sea they want. According to the data of Tongcheng Travel, the tourism popularity of major coastal cities in China has risen since July, among which the tourism search popularity of northern coastal destinations such as Qingdao, Dalian and Qinhuangdao has increased by more than 50% month on month, making them the most popular seaside summer cities in summer. In addition, southern coastal cities such as Sanya, Zhoushan and Haikou have also attracted many tourists.
Compared to mountain destinations, summering by the sea is more family-friendly for all ages. Activities such as sea-going, diving, sea fishing, watching sunrise and sunset, and surfing provide diverse choices for different travel groups. Whether it's the silver-haired generation, young people, or families with children, they all experience the fun of the sea. According to Tongcheng Travel data, the seaside is also one of the favorite summer destinations for silver-haired travelers.
Water park has become a popular theme for the surrounding areas, and the number of travel reservations has increased by more than 2 times
If you can't go far away, playing in the water around the city is also a good place for urban residents to escape the heat in summer. Water parks are the most popular theme for water play in the summer of 2024. According to the data of Tongcheng Travel, from July 1st to 8th, the popularity of tourism searches related to water parks increased by 72% compared to the previous month. Guangzhou Chimelong Water Park, Ice Cube Water Park, Xiamen Fantawild Water Park, Wuxi Rongchuang Water World and Shenzhen Maya Beach Water Park are the most popular water parks in China. These water parks not only provide a cool and refreshing environment for summer, but also enrich the summer life of tourists by holding various theme activities and festivals.
In addition, natural water activities such as rafting, fishing, and river tracing have also been warmly welcomed by tourists for their characteristics of being close to nature and relaxing the body and mind. And emerging water sports such as paddleboarding and kayaking have attracted many tourists seeking excitement and adventure with their unique experience and challenge. With the increasing popularity of water activities, the tourism sector and major scenic spots are constantly improving related facilities and services to ensure that tourists can enjoy coolness while also having a safe and comfortable travel experience.
The night tour market is hot, and Beijing and Suzhou are listed in the top five night tour cities
After the hot day, people choose to travel in the cool night to enjoy the coolness and tranquility under the night. Cities such as Chongqing, Beijing, Changsha, Xi'an, Suzhou, Shanghai, Nanjing, Chengdu, Guangzhou and Xiamen have become popular summer night tourism cities in 2024 with their unique nighttime charm.
This year's summer night tour activities are rich and colorful, including night market, night cruise, starry sky camping, garden night tour and night museum exploration, providing tourists with diverse summer options. These activities not only allow people to avoid the high temperature during the day, but also bring a unique tourism experience. This summer, the "Qingdian Luzhi" project jointly launched by Tongcheng Travel and Luzhi Town is also open to tourists. At night in Luzhi Ancient Town, tourists can not only experience immersive dress-up travel photography, twelve flower god brocade night lantern series activities, but also taste authentic vegetarian snacks, purchase exquisite intangible cultural heritage creative products, and feel the unique charm of traditional ancient town gardens in the night.
(Tongcheng Travel is the member of IMTA)
Editor Ⅰ: Zhang Wenwen
Editor Ⅱ: Wu Dan
Editor Ⅲ: Liu Guosong
