Recently, the landmark achievement of "Annual Development Report on China's Cultural Tourism 2022-2023", which was organized and compiled by the Cultural Tourism Research Base of China Tourism Academy, was published and distributed.
The Report is divided into general remarks, market, industry and special topics. The general remarks part of the Report summarizes and reviews the characteristics of China's cultural tourism development in 2023 with the three keywords of "release", "return" and "differentiation", and looks forward to the development of cultural tourism in 2024.
The development of China's cultural tourism economy in 2023 has had a profound and extensive impact on the national economy and the improvement of national quality. After Zibo barbecue, Luoyang Hanfu, Guizhou's "Village BA" and "Erbin" phenomenon have emerged one after another, and concerts, concerts, fireworks parties have been constantly emerging, with tourism development in various regions reaching a climax. At the level of consumption, the more expensive the expensive, the cheaper the cheaper, the "K-type" consumption pattern of cultural tourism has already formed. After a rapid release in 2023, cultural tourism will gradually return to the "return", that is, returning to tourists, returning to products, and returning to life. Cultural tourism is the recreation of daily life, and this recreation can be achieved through creative design, content production, technology empowerment, digital expression, and artistic presentation. Returning to life, discovering life, and recreating life, and striving to create a modern civilization of the Chinese nation are the proper meanings of "shaping tourism with culture and promoting the deep integration of culture and tourism". The development of cultural tourism economy in 2024 has fully entered the stage of stock game, and the innovation increment will come from new product leadership, scene triggering, channel assistance, and the creation of high-quality content. In the face of a rapidly changing and increasingly unpredictable market, it is hoped that the future will come from the determination of the future and believe in what you believe in.
(China Tourism Academy is the member of IMTA)
Editor Ⅰ: Zhang Wenwen
Editor Ⅱ: Wu Dan
Editor Ⅲ: Liu Guosong
