Club Med Mediterranean Club has released a new upgraded "Extraordinary" award product in 10 resorts under its domestic brand. With the theme of "More fun in meetings", Club Med Mediterranean Club has launched a series of targeted and flexible standardized products for various award needs such as corporate team building and group meetings, providing "menu-style + customized" products, bringing customers a corporate award experience that combines brand enthusiasm and humanistic care.
The new "Extraordinary" MICE product released by Club Med provides standardized and customized products in six dimensions: welcome and farewell, team building activities, meetings and tea breaks, team meals, night performances and entertainment, and corporate brand exposure, truly realizing "free customization and comfortable MICE".
"Welcome and Farewell" provides guests with welcome ceremonies, welcome drinks, welcome performances, farewell ceremonies, gifts and souvenirs. The village head will lead the enthusiastic and happy housekeeper G.O team to warmly welcome the guests' arrival, allowing the team to experience a full sense of ceremony from the moment they enter the village.
The "Team Building Activities" encompass over 20 engaging activities, such as aerial acrobatics, archery, and indoor rock climbing. Participants can choose from the resort's daily operation schedule. Simultaneously, challenging task games and sports competitions have been created, centered on three core elements: strengthening team collaboration, boosting team morale, and local cultural experience. This allows teams to face problems together, find solutions, and enhance interaction and understanding in a relaxed and enjoyable manner.
"Meeting & Tea Break" provides comprehensive meeting facilities and conference rooms of different sizes, as well as exquisite tea break services, suitable for various business meetings and trainings. "Extraordinary" award breaks the traditional boundaries, allowing teams to break free from the constraints of the conference room and step into a vast outdoor activity space. Through unique ice-breaking games and activities such as travel sharing stories and life chronology, the team can enjoy an inspiring tea break in the embrace of nature, on the beach and grassland.
For "team dining", Club Med restaurants provide all-day multi-form catering, including cafeterias, specialty restaurants, indoor and outdoor bars, to meet different time periods and catering needs of teams. While breaking traditional dining scenarios, Club Med carefully creates diversified dining scenarios, including outdoor dining, camping, lawn barbecues, beach cocktails, etc., to create highly flexible, tailored and personalized dining experiences.
In the "Night Performance and Entertainment" category, the evening performance by the G.O team is one of the Club Med's distinctive features and a must-see highlight for the team. Additionally, customized themed cocktail parties are available, from planning to decorative style and color matching to customized programs, ensuring that the brand's characteristics are consistently present. This also provides employees with a shining stage to fully express themselves, creating a team memory filled with pride and a sense of belonging.
"Enterprise Brand Exposure" will integrate a series of visually striking display areas and key touch points within the resort, creating an efficient brand exposure platform for enterprises to ensure the efficient transmission of brand information.
In addition to the standardized products in the "Extraordinary" award, Club Med has also launched a "Specialized Village Service". This includes: exclusive time and space, allowing companies to enjoy all services and facilities in the entire resort. Exclusive landmark exposure, making full use of the resort's unique natural landscape and outdoor space. And, exclusive brand communication support, allowing employees to focus on service and receive gifts throughout the store.
Andrew Xu, CEO of Club Med China, said, "With the steady recovery of domestic tourism, China's business travel market is also showing some new features and trends. We have launched a new 'extraordinary' MICE product called 'Happy More' to meet the new needs and preferences of the MICE travel market. Our MICE product advantage lies in its flexibility and high customizability, as well as its different product line positioning covering 10 resorts across the country, which will bring more diversified choices for enterprises.
(Club Med is the member of IMTA)
Editor Ⅰ: Zhang Wenwen
Editor Ⅱ: Wu Dan
Editor Ⅲ: Liu Guosong
