On April 23, the Founding Conference of the Pan-Outdoor Industry Branch of the China Chamber of Tourism and the 18th Beijing Pan-Outdoor Industry Forum were held in Beijing. Ji Xiaodong, the Chairman of the China Chamber of Tourism, attended the event and delivered a speech.

At the founding meeting, Wu Guoliang, Secretary General of the China Chamber of Tourism, read out the "Reply on Approving the Convening of the Founding Meeting of the Pan-Outdoor Industry Branch of the China Chamber of Tourism". The meeting deliberated and approved the "Draft Management Measures for the Pan-Outdoor Industry Branch of the China Chamber of Tourism" and other institutional documents, resulting in the first council of the branch. After election, Wang Cheng, Vice Chairman of the China Chamber of Tourism and Chairman of Fulong Holdings Group Co., Ltd., was elected as the president of the Pan-Outdoor Industry Branch, Fan Xiaochong and Zhang Hongjun were elected as Vice Chairmans of the branch, and Wang Liping and Zu Li were elected as executive directors; Li Hui was appointed as the secretary general of the branch, and Shan Zhaojian and Dou Wenzhang were appointed as advisors of the branch.

Themed on "New Business Models, New Integration, and New Development", this conference aims to implement the national guidelines for the development of the outdoor sports industry and other guiding documents, innovate new business models for the integration of culture, sports, and tourism, and lead the new trend of Chinese pan-outdoor life! The official establishment of the Pan-Outdoor Industry Branch of the China Chamber of Tourism marks a new starting point for the development of China's pan-outdoor industry. The Pan-Outdoor Industry Forum was initiated by Li Hui and was first held in Beijing in 2006. Since then, it has been held in Beijing and other parts of the country for many consecutive sessions. This year, the 18th Pan-Outdoor Industry Forum will meet again in Beijing. Cultural, sports, and tourism units from all over the country and industry elites will discuss exciting topics about pan-outdoor activities, explore the value opportunities of the pan-outdoor industry, and jointly promote the high-quality development of the cultural tourism industry and outdoor industry in Beijing and other parts of the country.

(China Chamber of Tourism is the member of IMTA)

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong