Admiring beautiful scenery, tasting delicious food, and appreciating human culture... The May Day holiday is approaching, and traveling, shopping, and entertainment have become the top choices for many consumers.

On April 20th, China UnionPay officially launched the theme of "Splendid May Day, UnionPay Good Gift" promotional activities, taking the opportunity of further promoting the "Splendid Action 2024" to send holiday "Splendid Good Gift" to domestic and overseas users from now until May 10th, 2024, covering five key scenarios of "food, entertainment, travel, shopping, and transportation" and over 400,000 merchant stores, to help ignite the consumption market of the small holiday.

Four distinctive highlights, highlighting the splendid Chinese culture

Guided by the goal of "full coverage, full scenario, and full solution" acceptance experience in the "Splendid Action", this event has four major features: wide coverage of scenarios, multiple choices of merchants, full range of payment products, and strong discounts. It covers over 10,000 brand merchants and 400,000 local specialty merchant stores, highlighting Chinese characteristics and regional traditional culture.

The event provides domestic and overseas users, including the elderly and foreigners in China, with the use of cards, codes, and Pay UnionPay payment "coupon discount", "full discount" and other welfare rewards. The special discount for the elderly crowd, "coupon discount", supports the elderly to use high-frequency payment scenarios such as offline and online retail consumption, public payment recharge, etc. in the form of "coupon discount before consumption". At the same time, activities in the form of discounts and coupons are also carried out in four scenarios: elderly-friendly canteens and pension institutions, community convenience, medical health, and elderly culture and sports.

For foreigners coming to China, UnionPay has specially launched a dedicated card product "Travel Pass" card, which supports the use of major domestic consumption scenarios. Foreigners coming to China can apply through various channels such as the UnionPay app, commercial bank outlets, and commercial bank mini programs. At the same time, UnionPay has partnered with overseas card issuing banks to carry out cashback activities for consumption in China. Foreigners coming to China using UnionPay payment have the opportunity to enjoy multiple benefits such as cashback for overseas card consumption.

(China Unionpay is the member of IMTA)

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong