The Tomb Sweeping Day holiday has passed for a week, but the tourism of Baili Azalea is still in full swing, which fully embodies the unique charm of "the Earth's ribbon and the world's garden" and also fully demonstrates the high-quality tourism services of Baili Azalea Management Area.
If the azaleas are like brocade, people will go out to see them. Unlike previous years when the Qingming Festival passed into the off-season, this year, since the beginning of spring, the Baili Azalea has become a tourist destination for many visitors to go out for a picnic and admire the flowers.
Why can the tourism of Baili Azalea be so popular? Recently, the reporter went to the management area of Baili Azalea and conducted an in-depth investigation on the "code" of tourism work in Baili Azalea scenic spot.
Adhere to the principle of "tourists first" and create a better tourism environment
Tourists who visit Baili Azalea will always hear warm reminders and greetings as long as they enter the scenic spot.
During this year's tourism season, relevant departments of Baili Azalea also received many letters of thanks from tourists from other places. The sincere words and heartfelt gratitude fully reflect the warmhearted service and care they enjoyed during their stay in Baili Azalea.
Adhering to the principle of putting tourists first and providing them with quality services is one of the "codes" for the sustained popularity of the Baili Azalea tourism.
Promote the integration of culture and tourism, and provide better tourism experience
One flower in full bloom does not make a spring, but many flowers blooming together make a garden full of spring.
In the past, visitors came to admire the flowers in the Baili Du Juan, and there were only flowers to admire. Nowadays, admiring the flowers is just one of the tourist activities in the Baili Du Juan, and there are more exciting things to see besides admiring the flowers.
During the day, in addition to enjoying the flowers, tourists can not only enjoy the immersive tour experience provided by the flower fairies, but also enjoy the live performance of "Soma Blossoms" to enjoy the audio-visual feast. There is also a "Visiting Spring Mountain and Enjoying Azalea" cultural exhibition of intangible cultural heritage across the province, allowing tourists to experience the charm of ancient traditional folk culture and intangible cultural heritage.
As night falls, the flower market, food market, cultural and creative market, and the concert of "waiting for the wind and rain only for you" are in the splendor of night. In the square of Gezuo New Village, tourists and local people hold hands and dance enthusiastically around the bonfire with the sound of "Wumeng Happy Song", performing the joy and passion of "every day bonfire, every night carnival".
Outside the flower area, the purple azaleas in the Fangjiaping scenic spot show their charming charm, and the track pulley and mountain cross-country attract many tourists to check in; various bonsai pots with different shapes are displayed at the bonsai exhibition; the provincial fitness Qigong dance competition demonstrates the charm of fitness Qigong with every move; the national Go invitational tournament gathers experts; the "March 3" ethnic cultural performance and the reunion festival enrich tourists' cultural entertainment and tourism experience.
Enough product supply to release higher tourism "looks"
The splendor of the Baili Azalea lies in its flowers, but the secret to its success lies outside the flowers. In order to deliver a beautiful and satisfactory answer, the Baili Azalea has been constantly enriching its tourism product supply, allowing the scenic spot to release higher tourism "looks".
-- Launched 3 boutique tourist routes and formulated preferential policies for the joint sales of "accommodation + tickets". Tourists staying in hotels of the Baili Azalea Hotel Association can enjoy policies such as discounts on scenic spot tickets.
-- The introduction of tourism products such as Tianma cake, local organic tea, and distinctive flowers has built a rich and three-dimensional product system. During the flower season, 5000 kilograms of spring tea products were listed, 118 cultivated flower varieties were supplied, nearly 50,000 plants were produced, and 100,000 Tianma cakes were produced every day.
-- Launching a series of local specialties. Combining urban commercial formats, making full use of night views, night entertainment, night food, etc., entering the Shiniu Community in Pengcheng Street, the air is filled with fragrances, and the local delicacies such as round meat and lotus seed residue, copper pot beef, and live oil frying pan make people's appetite soar. Attracting more tourists to stay and achieving a "win-win" situation of tourist satisfaction and tourism profit.
The most beautiful April in the world, the hottest and most boiling Azalea. April is almost half over, but the Baili Azalea is still in full bloom, and the tourists are still in a swarm, and the business is still booming. The reception of more than 2.3 million tourists can only show the current situation of Baili Azalea, because this data is still growing continuously. And this data will not be suspended because of the withering of the Azalea or the passing of spring, because Baili Azalea has more abundant tourism products, more cultural and sports activities, and better tourism services waiting for more tourists.
(Management Committee of Baili Azalea Management Area is the member of IMTA)
Editor Ⅰ: Zhang Wenwen
Editor Ⅱ: Wu Dan
Editor Ⅲ: Liu Guosong
