Recently, the 4th China International Consumer Expo, with the theme of "Sharing Open Opportunities and Co-creat a Better Life", was held in Haikou, Hainan Province. On the opening day, Ge Yongqi, Deputy Secretary of the Party Committee and General Manager of Hainan Tourism Investment Group Co., Ltd., Jin Zhenan, Deputy General Manager of Shaanxi Tourism Group Co., Ltd., and other attendees attended the signing ceremony of the first batch of strategic cooperation brands on the "All-way Connection, Creating a Wonderful" Hainan Island Tourism Highway, and reached a strategic cooperation consensus on the "Digital Online Cultural Tourism Corridor" project.

In order to establish a new model for the tourism live broadcast industry in Hainan and Shaanxi, explore new models of integrated development such as "tourism + culture" and "tourism + live broadcast", promote the quality and efficiency of the cultural tourism industry in the two places, provide tourists with multi-format tourism products, meet differentiated and diversified tourism needs, and take advantage of the opportunity of the CICE, Hainan Tourism Investment Co., Ltd. and Shaanxi Zerun Digital Media Co., Ltd. under Shaanxi Tourism Group have reached a strategic cooperation agreement on jointly building the "Digital Online Cultural Tourism Corridor" project, and jointly build the HIGO project of the live broadcast room of the round-island tourism company. The purpose is to promote the brand of the whole line of Hainan round-island tourism highway, select high-quality cultural tourism products of the round-island tourism highway for customers, and build a live broadcast platform for special agricultural and fishery products.

During the exhibition, Hainan's first Higo live broadcast room was officially unveiled, using the form of live broadcast on three screens to interact with online audiences inside and outside the exhibition, showing the online red spots of Hainan's round-island tourism highway - Wanning Zhengmenling Bridge and Danzhou Dan'er Chui Guang Yi Zhan, allowing audiences to immerse themselves in the beautiful scenery and high-quality supporting services of the round-island tourism highway. The "Higo Live" broadcast room is also the first attempt of Shaanxi Tourism Zerun Digital Media to cooperate and build a live broadcast + cultural tourism project across geographical restrictions. It will explore the unique cultural, historical, natural landscape and other resources of Hainan's round-island, and use VR, AR and other technologies to provide personalized live broadcast content recommendation or customized tourism route display, further highlighting the brand influence of the round-island highway tourism, attracting more tourists to travel, and promoting the rapid growth of Hainan's tourism economy.

In the future, Shaanxi Tourism Group and Hainan Tourism Investment will adhere to the concept of "culture shaping tourism, tourism highlighting culture", fully tap the potential of cultural tourism investment and consumption, further promote cross-border linkage of cultural tourism brands, achieve resource sharing, market sharing, brand sharing, and customer source sharing, promote the rapid development of digitalization process of cultural tourism in both places, and jointly contribute to the integrated development of Qiong and Shaanxi cultural tourism industry.

(Hainan Tourism Investment Group Co., Ltd. is the member of IMTA)

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong