On April 18th, according to the official WeChat account of Sunriver Holding Group, Sunriver Culture and Tourism launched a new travel service brand, Sunriver Travel, which began a comprehensive internal test.

It is reported that relying on the high-quality tourism destination resources and rich operation and management experience of Sunriver, Sunriver Travel aims to provide consumers with richer and more diverse cultural tourism products and a travel experience of "quality service, assured travel, and convenient experience".

At present, Sunriver Travel will take the main project resources of Sunriver in Hunan, Sichuan, Anhui, Hebei, Zhejiang and other places as the starting point, gradually covering popular destinations at home and abroad, integrating, upgrading and improving the "food, accommodation, transportation, tourism, shopping and entertainment" full-chain format, providing high-quality services and experiences for tourists with refined self-operated products.

At the same time, with the help of digital technology platforms, Sunriver Travel will expand, integrate, and gather external product resources, launch global businesses such as exploration and experience, family vacation, study and play, and humanistic and health care, to meet the diverse travel needs of tourists.

Upholding the concept of "making tourists relaxed and happy and playing all over the world", Sunriver Travel will adhere to the tenet of "quality service, assured travel, convenient experience", strictly control product quality according to tourists' needs, and customize differentiated travel plans. At the same time, it will optimize and integrate surrounding hotels, catering, transportation and other supporting resources in the scenic area to provide tourists with one-stop travel solutions and convenient and intelligent travel experience.

(Sunriver Holding Group is the member of IMTA)

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong