On 8-9 March 2024, the first BEACH MUSIC FESTIVAL of Dara Sakor has come to a successful end after two days of revelry. The event, which combined music, food, sports, camping and other elements, was highly recognized by the Ministry of Tourism of Cambodia and Koh Kong Province. At the same time, the event also attracted tourists and local residents from all over Cambodia, who created unforgettable memories on the beach of Dara Sakor on the occasion of the International Women's Day on 8 March.
The curtain of the celebration was officially opened at 6:00pm on 8th March. Ms. Sun Ying, President of Coastal City Development Group, attended the event on behalf of the Chairman of the Board of Directors and took the lead to ignite the atmosphere with her enthusiastic opening speech. Following that, representatives from Live by Wonderpass shared their joy and expectation for the event with passion. H.E. Kuch Pannhasa, Secretary of State, Ministry of Tourism, Cambodia, and Ms. Mithona Phouthorng, Governor of Koh Kong Province, took the stage to deliver their inspiring and meaningful speeches, adding to the colorful chapter of the festival.
H.E. Kuch Pannhasa, Secretary of State, Ministry of Tourism, Cambodia, in his speech, not only highly praised the gorgeous scenery and extraordinary charm of Dara Sakor Beach, but also warmly called on tourists from all over the world to come to this resort with the colorful sea and sky, and experience the unique natural beauty and culture of Dara Sakor Beach.
▲ Speech by H.E. Kuch Pannhasa, Secretary of State, Ministry of Tourism, Cambodia
Ms. Mithona Phouthorng, Governor of Koh Kong Province, praised the beautiful pure white sandy beaches of Dara Sakor while mentioning the International Women's Day on 3.8 and thanked the former Prime Minister Hun Sen for his deep concern for the women's group and shared her story of becoming the first female governor with the support of former Prime Minister Hun Sen. She expressed her heartfelt joy to learn that the President of Dara Sakor is also an outstanding woman and appreciated that women are showing their talents in all fields of society. Finally, she thanked everyone for coming all the way here and thanked Dara Sakor for promoting tourism in Koh Kong Province and hoped that everyone would fall in love with Dara Sakor and this pure and beautiful white sand beach given by the nature.
The representative of Live by Wonderpass expressed the honor of the cooperation and the expectation for the future. He made it clear that it is a rare honor to be able to join hands with Dara Sakor in organizing this event and expressed his sincere hope that there will be more opportunities for both parties to work together and create a brilliant future in the future.
Ms. Sun Ying, President of Coastal City Development Group, said that Dara Sakor, as a comprehensive tourist resort with 90 kilometres of beautiful coastline, has always been committed to promoting the development of Cambodia's tourism and culture. Every year, Dara Sakor organizes a number of events, including the Chinese Spring Festival Celebration, charity events, business celebrations and Sparky's birthday party. We hope that through more and more innovative activities, everyone will fall in love with Dara Sakor, Koh Kong Province and Cambodia.
At the end of the ceremony, along with the fireworks, the four representatives unveiled the logo of the beach festival: Beach Festival.
During the Beach Festival, Dara Sakor Beach was transformed into a sea of joy. The melody of the live band and the shutter of the photo booth captured every moment of joy; the couple's game area and the EDM stage provided a sweet space for lovers; the bonfire, kayak and lanterns put a romantic and mysterious veil over the night. The late-night film zone is even more unique, allowing participants to indulge in a diverse range of experiences.
The success of the first beach music festival in Dara Sakor has not only drived local economic vitality, but also increased the regional prestige. It had a positive impact on Dara Sakor's culture, tourism and economic development. Firstly, the festival has increased the popularity and reputation of Dara Sakor and attracted more tourists to visit the city. Secondly, the festival has promoted the development of the local cultural industry, providing more performance opportunities and sources of income for Cambodian singers. Finally, the beach music festival has also driven the development of related industries, such as catering, accommodation, shopping, etc., creating more local employment opportunities and economic gains. In addition, the success of the first Beach Music Festival has also enhanced local cultural confidence and cohesion, and increased the sense of pride and belonging among citizens. These positive impacts are not only reflected in the economic aspect, but also in the social and cultural dimensions.
The success of the first Beach Music Festival also shows us the possibility of organizing it on an ongoing basis. In the future, the festival can be considered as a brand event to be held for a long period of time, continuously enriching the content and form of performances to increase its popularity and influence. Through continuous improvement and innovation, the first Beach Music Festival is expected to become a well-known cultural brand event in Dara Sakor and even in the whole country of Cambodia, and make a greater contribution to Cambodia's culture, tourism and economic development.
There has been a solid and good co-operation relationship between Dara Sakor and the Cambodian Ministry of Tourism and the Government of Koh Kong Province for a long time. The two sides have frequently interacted and closely cooperated in a number of large-scale events held in the region. The brilliance of the inaugural Beach Music Festival not only highlights the success of the event itself, but also gives us an insight into its promising future as an ongoing brand event. Going forward, we plan to build the event into a long-term cultural benchmark, adding more diversity and creativity to its performances and expanding its prestige and appeal. Through continuous innovation and progress, we believe that the Beach Music Festival will grow to become a renowned cultural brand in Dara Sakor and in Cambodia as a whole, contributing significantly to the cultural prosperity, tourism and economic development of the local community.
(Coastal City is the member of IMTA)
Editor Ⅰ: Zhang Wenwen
Editor Ⅱ: Wu Dan
Editor Ⅲ: Liu Guosong
