In 2023, the popularity of the cultural tourism market continues to rise, and it also puts higher demands on the entire industry. How can the integration of culture and tourism release more new driving forces for development? How can local cultural tourism turn "flow" into "retention"? Recently, Dai Bin, President of China Tourism Academy, answered questions about exploring the direction of high-quality development of the cultural tourism industry in the new era in an interview with reporters.

How can the integration of culture and tourism release more new driving forces for development?

Deepening the integration of culture and tourism is the direction of high-quality development of tourism in the new era. Dai Bin believes that "Museum Social", "City Walking", and "Han Chinese Clothing Photography" are not only creating their own travel culture, but also a modern inheritance of traditional culture. Young people are willing to enter the red memorial sites, revolutionary memorial halls, and sing "My Motherland" in the Ice and Snow World. "Many young people have integrated their patriotism into their travel, which is what we should have in tourism", the power of culture endows tourism with richer emotions.

How to consider "flow" and "retention"?

Behind the prosperity of the cultural tourism market is the constantly changing consumer demand. Dai Bin suggested that the cultural and tourism management departments in various places should not only formulate publicity plans and release goodwill to tourists to the greatest extent, but also be more patient, calm and intelligent while "competing". "Only when the river is calm and deep, can the tourism industry in a place have healthy and sustainable development".

How to share the dividends of China's tourism with the world?

"The tourism boom in 2024 has just begun, and our determination to develop tourism has never wavered at any time." Dai Bin hopes that more countries will work together with China to promote the free flow of people from different cultures and regions on this blue planet.

(China Tourism Academy is the member of IMTA)

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong