Marketing innovation combined with weather and policy support, the tourism reception was achieved a high level during the Spring Festival of the the Year of the Loong of Sante Cableway, and a number of business indicators hit new highs during the Spring Festival Golden Week over the years. According to preliminary statistics, from the first to the seventh day of the first lunar month this year, the projects under the Sante Cableways have received a total of 484100 tourists, an increase of 32.12% and 45.47% compared to the Spring Festival Golden Week in 2023 and 2019, respectively; Realized a year-on-year increase of 22.24% in operating revenue, with a comparable increase of 29.42% compared to the 2019 Spring Festival Golden Week.

Among them, thanks to the popularity of the tourism market in Hainan and the opening of the new project "Monkey Island Legend", the performance of the Hainan projects under the Sante Group has grown very impressively, with an average daily reception of tens of thousands of tourists, with a revenue increase of 35% and 38% respectively compared to 2019 and 2023, and ranking as the top revenue earner for three consecutive years during the Spring Festival Golden Week. The Fanjing Mountain project overcame the impact of sudden heavy snowfall, cooling and other severe weather conditions, and its revenue and passenger flow increased by nearly 10% compared to last year's Spring Festival Golden Week in the first seven days before the Spring Festival. The Huashan Sante Cableway, with culture as its starting point, emphasized on scene and strong service, and achieved a significant increase in revenue of 63.53% year-on-year in the first seven days before the Spring Festival, an increase of 10.98% compared to the 2019 Spring Festival Golden Week. The newly upgraded Zhuhai project continued to be popular, with scene operation and channel expansion continuing to release growth momentum. The revenue in the first seven days before the holiday increased by 44.08% and 339.75% compared to 2023 and 2019 Spring Festival Golden Week respectively. It is worth mentioning that under the continuous sunny weather and strong stimulation of fancy marketing, projects such as Lushan, Huashan Inn, Nanzhang, Chongyang all achieved historical breakthroughs, with a significant increase in revenue, especially Lushan project, with a year-on-year increase of 220.73% in operating income in the first seven days before the Spring Festival.

(Sante Cableways Group is the member of IMTA)

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong