According to the research statistics of the Recreation Vehicle Industry Association (RVIA) on manufacturers, the total sales volume of RV in 2023 was about 313,147, down 36.5% year-on-year from 493,268 in 2022 and down 47.8% year-on-year from the historical peak data in 2021, showing a downward trend for two consecutive years.
In the past two years, high inflation has been one of the biggest challenges for the US economy. The Federal Reserve has raised interest rates several times this year, with a range of up to 525 basis points. Although some signals of interest rate cuts have been released subsequently, the suppression of inflation has not been "successful", and high interest rates will continue to affect US household consumption and corporate investment. The general public is still troubled by high inflation. With the continued high interest rate environment, in the long run, the inflated government debt will pose a hidden danger to US economic growth. "High interest rates, declining consumer purchasing power and increasing inventory of recreational vehicles will lead to a decline in shipments of recreational vehicles in 2023. However, as the momentum of interest rate increases fades and continues to dissipate throughout 2024, the overall sales volume of recreational vehicles is expected to turn into a growth trend in the second half of 2024.
From the annual distribution of American RV sales from 2019 to 2023, there are about 400,000 new sales every year, reaching a peak of about 600,000 in 2021. After that, it continued to decline, with a year-on-year decrease of about 36.51% in 2023. As a heavily consumable product, RV products are closely related to economic development. In such a complex economic environment on the other side of the ocean, the continuous decline in total RV sales is inevitable.
The American RV market has a long history of development and is at the forefront of the contemporary RV industry, which is closely related to the local economic development and social environment development in the United States. As of now, the overall RV ownership in the United States is about 14.41 million, which is the country with the largest number of RV ownership at present. After more than 20 years of embryonic development, China's RV market has entered a rapid development channel, maintaining efficient growth every year. At present, its growth rate is the highest in the world, and it also ranks first in Asia in terms of ownership. This is also highly synchronized with the development of the entire economic society. With the gradual optimization of domestic policies and the rapid development of the social silver economy, the RV travel and related industries will show a prosperous development trend.
(The RVIA is the member of IMTA)
Editor Ⅰ: Zhang Wenwen
Editor Ⅱ: Wu Dan
Editor Ⅲ: Liu Guosong